indmoney.com
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INDmoney: The Super App Ambition
A single app for Indian & US investing. Can it own the wallet?
In a market fragmented between traditional brokers and niche fintechs, INDmoney is aggressively positioning itself as the unified financial dashboard for the modern Indian investor. It isn't just offering access to US stocks; it's building an ecosystem where your entire financial life—from tracking expenses to filing taxes—lives in one app.
"INDmoney isn't just a broker; it's an operating system for your wealth, aggressively chasing the 'Super App' status that eluded so many others."
Growth Mechanics
With 2.1 million monthly visits and a dominant 89.2% traffic concentration from undefined (likely India), INDmoney has achieved significant scale. However, the traffic composition reveals a critical insight: 56% comes from organic search, while 38% is direct. This suggests strong brand recall and SEO dominance for terms like 'indmoney' (68k volume), but also highlights a potential reliance on paid acquisition for new user acquisition outside their core brand.
The User Experience
Targeting the affluent, mobile-first Indian diaspora and domestic investors, INDmoney leverages a tech stack built for speed and scale. Using Tailwind CSS, Bootstrap, and PWA technologies, they prioritize a seamless mobile experience. However, their Trustpilot rating of 2.9/5 from 3 reviews indicates that while the product is feature-rich, the user support and execution friction remain significant pain points that could hinder retention.
The leadership team, led by founder Ashish Kashyap (ex-ClearTax), brings deep fintech expertise. With key roles filled in Engineering (Sunny Shah, Aman Gupta) and Finance (Vinay Saraf), the company is structurally prepared for the complex compliance and tech requirements of cross-border investing. Their revenue of $159.6M demonstrates that the model is not just a concept—it is a monetized reality.
- Monetization via Commission & Spread: Revenue generation is likely driven by brokerage on Indian equities and spreads on US stock trades.
- The 'Super App' Trap: Attempting to be a bank, broker, tax filer, and expense tracker simultaneously risks feature bloat and diluted focus.
- SEO Moat: Owning 68k+ monthly searches for their brand name creates a defensive barrier against competitors.
The Verdict: Scale vs. Depth
INDmoney has the numbers, but does it have the stickiness?
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Indmoney rank for?
5 keywordsHow is Indmoney's SEO?
Open Graph Image
https://indcdn.indmoney.com/public/images/256x256.png
Meta Tags
Indmoney: Online Trading & Investing App for Indian & US Markets
Trade and invest in Indian and US markets with INDmoney. Invest in stocks, ETFs, mutual funds, SIPs and IPOs — all in one investing app.
H1 Tags
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Indmoney
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Contact Information
Reviews (3)
They tried to take control over my…
They tried to take control over my shares through POA. Looks to be a fraud company.
Indmoney US stocks is unreliable when withdrawing funds
I invest in US stocks using Indmoney. They have held my withdrawal fund hostage three times now. In my second withdrawal they deposited the fund after 10 days to my Indian bank account. Their app is very buggy and if you get stuck during withdrawal the customer care is extremely useless. They provide cookie cutter responses and just ask you to contact the bank even if we tell them that the bank has not received the funds yet. They also do not provide any proof like withdrawal invoice to follow up with the bank.
Very poor application
Very poor application. They change their norms everyday. They costed me withdrawal fees while when I joint the programme their was no withdrawal fee
Frequently Asked Questions about Indmoney
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About indmoney.com
Trade and invest in Indian and US markets with INDmoney. Invest in stocks, ETFs, mutual funds, SIPs and IPOs — all in one investing app.
Company Overview
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Email Addresses
Phone Numbers
Technology Stack
indmoney.com uses 18 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
Programming Languages
PHP
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Analytics & Marketing
New Relic, Google Tag Manager, Google Analytics
Traffic & Audience
indmoney.com receives approximately 2.1M monthly visitors and ranks #22,542 globally. The website has a bounce rate of 37% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 2:07 on the site.
The majority of indmoney.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
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This page provides publicly available information about indmoney.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit indmoney.com directly at https://indmoney.com.