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indochino.com
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indochino.com

2 technologies
VerifiedVisit649.6K/mo$139M4862 Tech25 Leads
Deep Dive

Indochino: The $138M Custom Suit Disruptor

How a direct-to-consumer brand is challenging traditional menswear retail

In a world where custom suits traditionally cost $2,000+ and require weeks of waiting, Indochino built a $138M empire by democratizing bespoke menswear. Their secret? A data-driven approach to mass customization that turns a 3-week process into a 3-week delivery.

$138.5M
Annual Revenue
649K
Monthly Visits
486
Employees
4.2/5
Trustpilot Rating

"Indochino doesn't sell suits—they sell the confidence of a perfect fit, delivered at fast-fashion speed."

The Traffic Paradox

With 53% direct traffic and only 41% organic search, Indochino has achieved something rare: brand loyalty in a commoditized market. Customers aren't just browsing—they're returning. This 53% direct traffic share suggests strong repeat purchase behavior and brand recall, a critical metric for DTC success. The 132,933 backlinks indicate they're doing something right with content and partnerships, but their real moat is the direct relationship with their audience.

The Keyword War

Their organic strategy reveals a fascinating insight: they rank for 'suit supply' (145K monthly searches) and 'suitsupply' (197K) but only own 1,380 searches for 'indochino suits.' This isn't a weakness—it's a calculated play. They're capturing high-intent shoppers researching competitors, positioning themselves as the premium alternative. The 50K monthly searches for just 'indochino' shows they've built a brand strong enough to be a destination, not just a search result.

The tech stack tells a story of pragmatism over flash. Bootstrap and Google Fonts aren't cutting-edge, but they're battle-tested and reliable. For a company processing complex custom measurements at scale, stability trumps innovation. This is a $138M business that prioritizes function over form—a lesson for founders chasing shiny tech over solid infrastructure.

  • Direct traffic dominance (53%) signals exceptional brand loyalty in a crowded market
  • Capturing competitor keywords (242K+ combined searches) shows sophisticated SEO arbitrage
  • Trustpilot's 2,173 reviews at 4.2/5 proves they're solving the 'fit problem' at scale
  • 486 employees for $138M revenue = $285K revenue per employee—highly efficient for retail
Don't rely on traditional retail partnerships
Build direct customer relationships
Don't chase cutting-edge tech (Bootstrap in 2024?)
Focus on operational efficiency over tech novelty
Don't depend on broad organic search
Own the brand conversation through direct traffic

The Real Disruption Isn't the Tech—It's the Business Model

Indochino proved that in fashion, owning the customer relationship beats owning the store. Their $138M revenue on 649K monthly visits shows a conversion engine that luxury retailers would kill for.

What tech stack does Indochino use?

4 detected
CSS Frameworks1
Tracking & Analytics2
G
Google APIs
G
Google Static

How much traffic does Indochino get?

Traffic & Engagement

354.6K
Monthly Visits
-54.3%
3.8
Pages/Visit
5:27
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend-6%
377.0K
Oct 2025
Oct
775.2K
Nov 2025
Nov
354.6K
Dec 2025
Dec

Rankings

#114,862
Global Rank
#30,247
United States Rank
Retail
Category

Backlinks & Authority

132.9K
Backlinks
6.3K
Ref. Domains
50
Authority Score
Low
Penalty Risk
Backlinks Trend-17%
159.6K
Jul 2025
Jul
158.8K
Aug 2025
Aug
147.7K
Sep 2025
Sep
146.8K
Oct 2025
Oct
142.0K
Nov 2025
Nov
132.9K
Dec 2025
Dec

Search Traffic

Organic
265.6K
Paid
6.3K

Top Organic Keywords

#1indochino
74,000 vol27.2%
#1suit
135,000 vol5.1%
#1suits for men
27,100 vol3.1%
#1indochino suits
5,400 vol2.0%
#10alterations near me
135,000 vol0.8%

Where is Indochino's audience located?

🇺🇸United States86.6%
🇨🇦Canada9.2%
🇩🇪Germany1.1%
🇬🇧United Kingdom0.4%
🇵🇭Philippines0.4%

Device Distribution

Desktop42.7%
Mobile57.3%

What keywords does Indochino rank for?

5 keywords
1indochino50.1K vol$1.72
2suit supply145.3K vol$0.44
3suitsupply197.3K vol$0.29
4proper cloth35.0K vol$0.90
5indochino suits1.4K vol$2.13

How is Indochino's SEO?

Meta Tags

title35 chars

Access to this page has been denied

description10 chars

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languageEN

Who works at Indochino?

Loading leads...

What do customers think of Indochino?

Indochino

Indochino

4.2
2,173 reviews
✓ Claimed

Categories

Clothing Store#undefinedMen's Clothing Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
8/5/2016

Contact Information

Address:
US

Reviews (20)

Filter by rating:
Patrick Anthony Desales-Zamiti
1/16/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/7/2026
Really great store and service

Really great store and service, got our wedding tuxes fairly quickly. Kind, courteous but most importantly knowledgeable people in store

Paul B
1/14/2026
🇺🇸 United States2 reviewsBasicLinkVerified
Experience date: 1/14/2026
Our experience today was…

Our experience today was great…representative was very friendly, professional and helpful.

Keith Brady
1/14/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/11/2026
I recently had an outstanding…

I recently had an outstanding experience at the Short Hills Mall Indochino location, and I can’t say enough great things about Miguel. I came in looking for a wedding suit, having purchased several suits from Indochino over the last decade and Miguel expertly guided me through the entire process - from precise measurements and tailoring to selecting the perfect cut, fit, and accessories. This is the place to go for a sharp looking fit for your wedding suit. Miguel was incredibly meticulous, professional, and encouraging throughout every step. He took the time to understand what both my fiancée and I envisioned for our wedding day and made sure the suit reflected that perfectly. His attention to detail and knowledge of custom suit fitting gave me complete confidence in the final result. I've been measured for suits in the past, but NOBODY was nearly as meticulous as Miguel was! I’ll be coming back soon for the final fitting - not only to confirm the suit fits exactly as expected, but also to appreciate the craftsmanship and care Miguel put into tailoring it. If you’re looking for a place that offers expert tailoring, personalized service, and top-tier professionalism, ask for Miguel. Highly recommended!

Abhishek Dhaka
1/7/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/5/2026
Alen and Cj were so exceptional and…

Alen and Cj were so exceptional and very professional with their approach and attitude.i highly recommend indochino and these two incredible individuals for any help with suite.

Hanna Moussa
12/30/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 12/30/2025
Ordering new shirts

The people who took the measurmemts

Frequently Asked Questions about Indochino

What is Indochino's Revenue?
Indochino generates approximately $139M in annual revenue. With 486 employees, that's $285,000 per employee.
What does Indochino do?
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How fast is Indochino growing?
Indochino has declined by 54.3% in the last 6 months according to traffic data. employee count has changed by 0% year over year.
How do people interact with Indochino?
When visiting Indochino, visitors view an average of 3.8 pages per visit, and spend around 5:27 on the site, and the bounce rate is 41.2%.
How do people find Indochino?
82.7K people (23%) visit Indochino directly. 265.6K (75%) find them through organic search. 6.3K (2%) come through paid advertising.
Who uses Indochino?
Indochino's top market is United States with 307.0K visitors (86.6%). Canada is 2nd with 32.7K (9.2%). Germany is 3rd with 3.8K (1.1%).
What technologies does Indochino use?
Indochino uses 2 technologies across their website including Fonts, CSS Frameworks. Key technologies include Google Fonts, Bootstrap.
Who are Indochino's competitors?
Indochino's main competitors include CYC Design Corporation, tentree, John Fluevog Shoes, Kit and Ace, Dish and DUER. These companies operate in similar markets and compete for the same customer base.
What do customers think of Indochino?
Indochino has a Trustpilot score of 4.2 out of 5 (4 stars) based on 2,173 customer reviews.

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Contact Information

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About indochino.com

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Company Overview

indochino.com
Website
lifestyle
Industry
#64,061
Global Rank
649.6K
Monthly Visitors
2
Technologies
25+
Employees

Contact indochino.com

Phone Numbers

Technology Stack

indochino.com uses 2 technologies across their website including Google Fonts, Bootstrap.

Fonts

Google Fonts

CSS Frameworks

Bootstrap

Traffic & Audience

649.6K
Monthly Visits
34%
Bounce Rate
5.1
Pages/Visit
3:56
Avg. Duration

indochino.com receives approximately 649.6K monthly visitors and ranks #64,061 globally. The website has a bounce rate of 34% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 3:56 on the site.

The majority of indochino.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is indochino.com?
px-captcha
What technologies does indochino.com use?
indochino.com uses 2 technologies including Google Fonts, Bootstrap. View the full tech stack analysis above.
How popular is indochino.com?
indochino.com receives approximately 649.6K monthly visitors and ranks #64,061 globally. Traffic is declining by 20.6% month-over-month.

Related Searches

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This page provides publicly available information about indochino.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit indochino.com directly at https://indochino.com.