9:41
tentree.com
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tentree.com

27 technologies
VerifiedGrowingVisit261.5K/mo$24M10727 Tech
Deep Dive

Tentree: The Apparel Brand That Actually Plants Trees

How 107 employees built a $24M business by making sustainability profitable

Most fashion brands talk about sustainability; tentree ships it. With 100+ million trees planted and $24.4M in revenue, they've cracked the code where profit meets purpose.

261K
monthly visitors
$24.4M
annual revenue
107
employees
4.6/5
Trustpilot score

"Tentree doesn't just sell clothes—they sell a tangible environmental impact that customers can track and feel good about."

The Growth Engine

With 261K monthly visits, tentree's traffic is 52% direct—meaning half their visitors are loyalists who type 'tentree.com' directly into their browser. That's not marketing; that's brand obsession. Their organic search (38%) and 77K backlinks show they've built a content moat around sustainability keywords.

The Customer Psychology

The top keyword isn't 'sustainable clothing'—it's 'tentree' (16K monthly searches). Customers aren't shopping for a category; they're shopping for a brand. 'Nimbus anorak' (430 searches) reveals their hero product strategy: build cult items that drive discovery.

  • 100M+ trees planted = 1M+ customers buying 100 items each (or 10M customers buying 10 items)
  • 107 employees to $24M revenue = $228K revenue per employee—efficient for DTC apparel
  • Direct traffic at 52% is 2x industry average for e-commerce brands
  • Trustpilot 4.6/5 from 333 reviews beats most fashion brands (typically 3.8-4.2)
Don't compete on price (no fast-fashion race to bottom)
Build a brand that's a movement (52% direct traffic)
Don't rely on influencer hype (direct traffic proves organic demand)
Make impact measurable (every item plants 10 trees)
Don't greenwash (planted 100M trees, not just 'eco-friendly' claims)
Use proprietary materials (hemp, Tencel, recycled polyester)

The tech stack reveals a pragmatic approach: jQuery for legacy compatibility, Tailwind CSS and Bootstrap for rapid front-end development, and Google Analytics for measurement. They're not chasing bleeding-edge tech—they're optimizing for conversion and speed. The 27 technologies detected suggest a mature, layered stack built for scale, not flash.

The Playbook Is Clear

Build a brand with a measurable mission, obsess over direct customer relationships, and let your product (not marketing) do the talking.

What tech stack does Tentree use?

46 detected
Email Marketing1
Advertising1
Customer Support1
Reviews1
E-commerce & Payments2
UI Libraries2
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics19
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
H
Hotjar
H
Hotjar
G
Google Tag Manager
H
Hotjar
T
Tracking Service
F
Facebook Pixel
G
Google APIs
F
Facebook
B
Bing
G
Google Analytics
G
Google DoubleClick
C
Cloudflare
G
Google Ads
A
Analytics Service
A
Amazon CloudFront
J
jsDelivr

How much traffic does Tentree get?

Traffic & Engagement

136.0K
Monthly Visits
-41.8%
5.2
Pages/Visit
6:40
Avg. Duration
51%
Bounce Rate
Monthly Traffic Trend-18%
165.2K
Oct 2025
Oct
233.6K
Nov 2025
Nov
136.0K
Dec 2025
Dec

Rankings

#246,822
Global Rank
#107,135
United States Rank
Retail
Category

Backlinks & Authority

77.3K
Backlinks
5.1K
Ref. Domains
40
Authority Score
Low
Penalty Risk
Backlinks Trend-9%
85.0K
Jul 2025
Jul
84.2K
Aug 2025
Aug
81.9K
Sep 2025
Sep
82.8K
Oct 2025
Oct
82.9K
Nov 2025
Nov
77.3K
Dec 2025
Dec

Search Traffic

Organic
40.6K
Paid
381

Top Organic Keywords

#1tentree
8,100 vol24.9%
#1tentree clothing
1,600 vol4.9%
#1ten tree
1,300 vol4.0%
#21clothing
368,000 vol2.1%
#110 tree
590 vol1.8%

Where is Tentree's audience located?

🇺🇸United States46.4%
🇨🇦Canada15.0%
🇬🇧United Kingdom7.7%
🇹🇷Turkey7.5%
🇦🇺Australia5.6%

Device Distribution

Desktop39.3%
Mobile60.7%

What keywords does Tentree rank for?

5 keywords
1tentree16.4K vol$0.24
2ten tree1.8K vol$0.25
3tentree canada1.9K vol$0.22
4tentree clothing960 vol$0.58
5nimbus anorak430 vol

How is Tentree's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.shopify.com/s/files/1/2341/3995/files/tentreeWordmarkLogo_RGB.jpg?height=628&pad_color=ffffff&v=1614739015&width=1200

Meta Tags

title61 chars

Every Item Plants 10 Trees | Sustainable Clothing by tentree®

description161 chars

Sustainable Apparel & Accessories for Women & Men. Made with Hemp, Organic Cotton, Recycled Polyester & Tencel. Every Item Plants 10 Trees. 100+ Million Planted.

languageEN

Who works at Tentree?

Loading leads...

What do customers think of Tentree?

tentree

tentree

4.6
333 reviews
✓ Claimed

Categories

Clothing Store#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
0.0 days
Claimed Date
1/9/2020

Contact Information

Address:
Vancouver, CA

Reviews (20)

Filter by rating:
Liam
12/29/2025
🇨🇦 Canada5 reviewsOrganicUnverified
Experience date: 12/28/2025
Leah with customer service was amazing

Leah with customer service was amazing

Carolyn R.
12/19/2025
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 12/18/2025
Great Service

I find Tentree support and customer service to be exceptional. Whenever I have reached out, you have all done a wonderful job of responding and following up. In this day and age, this kind of customer service is so encouraging to see. Your products are great, as is your service model and efforts to plant trees - and of course, that you are a Canadian company. This has all made me a committed customer.

Ryan
12/3/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/2/2025
Customer Care helped me cancel and…

Customer Care helped me cancel and reorder my purchase with great ease despite it being over day since processing. 10/10 especially during the busing holiday season!

Helen Halligan
11/23/2025
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 11/16/2025
Tentree Customer Support

I wrote an email to customer support explaining a Christmas dilemma I had. To be honest I wasn’t sure I would receive a response from anyone at Tentree. To my surprise I did receive an answer almost immediately and was met with nothing but kindness and amazing assistance. I received an email that the item I wanted was on sale. I immediately ordered it and to my surprise and joy, I believe I got an added discount for being first time customer. As we’ve been looking at the site we’ve had a chance to peruse the other apparel. We are so impressed with the quality and pride you take in your clothing. We will definitely consider your company in the future. Your help and quick customer service responses were overwhelming compared to other companies. This company definitely goes above and beyond. That is after all Canadian at its best, isn’t it?

Dog Gal
11/21/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 11/11/2025
Tentree is more than cool clothing

Looking for a clothing company with great style along with the best customer service....Tentree is your answer. Shout out to Silvie in Customer Service! She helped me find my dream sweater. The company philosophy is like no other. Admirable!!!!

Frequently Asked Questions about Tentree

What is Tentree's Revenue?
Tentree generates approximately $24M in annual revenue. With 107 employees, that's $228,000 per employee.
What does Tentree do?
Sustainable Apparel & Accessories for Women & Men. Made with Hemp, Organic Cotton, Recycled Polyester & Tencel. Every Item Plants 10 Trees. 100+ Million Planted.
How fast is Tentree growing?
Tentree has declined by 41.8% in the last 6 months according to traffic data. employee count has changed by -5% year over year.
How do people interact with Tentree?
When visiting Tentree, visitors view an average of 5.2 pages per visit, and spend around 6:40 on the site, and the bounce rate is 51.3%.
How do people find Tentree?
95.0K people (70%) visit Tentree directly. 40.6K (30%) find them through organic search. 381 (0%) come through paid advertising.
Who uses Tentree?
Tentree's top market is United States with 63.1K visitors (46.4%). Canada is 2nd with 20.4K (15.0%). United Kingdom is 3rd with 10.4K (7.7%).
What technologies does Tentree use?
Tentree uses 27 technologies across their website including Fonts, Security, CDN. Key technologies include Font Awesome, Google Fonts, hCaptcha, HSTS, cdnjs, jsDelivr.
Who are Tentree's competitors?
Tentree's main competitors include CYC Design Corporation, tentree, John Fluevog Shoes, Kit and Ace, Dish and DUER. These companies operate in similar markets and compete for the same customer base.
What do customers think of Tentree?
Tentree has a Trustpilot score of 4.6 out of 5 (4 stars) based on 333 customer reviews.

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About tentree.com

Sustainable Apparel & Accessories for Women & Men. Made with Hemp, Organic Cotton, Recycled Polyester & Tencel. Every Item Plants 10 Trees. 100+ Million Planted.

Company Overview

tentree.com
Website
science_and_education
Industry
#123,073
Global Rank
261.5K
Monthly Visitors
27
Technologies

Contact tentree.com

Technology Stack

tentree.com uses 27 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, cdnjs, jsDelivr, and more.

Fonts

Font Awesome, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

CDN

cdnjs, jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Email Marketing

Klaviyo

Advertising

Facebook Pixel

Traffic & Audience

261.5K
Monthly Visits
38%
Bounce Rate
5.8
Pages/Visit
2:03
Avg. Duration

tentree.com receives approximately 261.5K monthly visitors and ranks #123,073 globally. The website has a bounce rate of 38% with visitors viewing an average of 5.8 pages per visit. Users spend an average of 2:03 on the site.

The majority of tentree.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is tentree.com?
Sustainable Apparel & Accessories for Women & Men. Made with Hemp, Organic Cotton, Recycled Polyester & Tencel. Every Item Plants 10 Trees. 100+ Million Planted.
What technologies does tentree.com use?
tentree.com uses 27 technologies including Font Awesome, Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 21 more. View the full tech stack analysis above.
How do I contact tentree.com?
You can contact tentree.com via email at [email protected] or through their contact page.
What are tentree.com's social media accounts?
tentree.com is active on youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is tentree.com hiring?
Check tentree.com's careers page for current job openings and opportunities.
How popular is tentree.com?
tentree.com receives approximately 261.5K monthly visitors and ranks #123,073 globally. Traffic is growing by 13.0% month-over-month.

Related Searches

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This page provides publicly available information about tentree.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tentree.com directly at https://tentree.com.