toadandco.com
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Toad&Co: Slow Fashion's Fast-Moving Engine
How a 79-person team built a $18M sustainable clothing empire on direct traffic
Toad&Co isn't just selling clothes—they're selling a philosophy wrapped in organic cotton and hemp. With 79 employees generating $18M in revenue, they've proven that ethical fashion can be profitable without sacrificing values or burning through venture capital.
"Their 57% direct traffic proves they've built a tribe, not just a customer base."
The Loyalty Playbook
While most DTC brands bleed money on paid acquisition, Toad&Co's traffic composition tells a different story. Their 57% direct traffic (versus 33% organic search) indicates customers who actively seek them out, remember the brand, and return. That's not marketing efficiency—that's brand equity. The 83,262 backlinks they've accumulated further validate their authority in the sustainable fashion space.
The Slow Fashion Paradox
Toad&Co operates in the 'slow fashion' movement but has achieved something fast: $18M in revenue with just 79 employees. That's $227K revenue per employee—remarkable efficiency for a company that prioritizes organic cotton, hemp, Tencel, and recycled fibers. Their tech stack (Tailwind CSS, Vite, jQuery) suggests they're pragmatic builders, not tech trend chasers.
The Trustpilot rating of 2.9/5 from only 7 reviews reveals a critical insight: Toad&Co isn't optimized for mass appeal. They're not chasing universal love—they're building deep loyalty with a specific tribe that values sustainability over fast fashion dopamine hits.
- Brand-first strategy: 57% direct traffic shows they've transcended SEO dependency
- Capital efficiency: $18M revenue with 79 employees = lean operations
- Niche dominance: Top keywords are branded, indicating category ownership
- Multi-platform presence: Active on TikTok, YouTube, Instagram, Facebook
Toad&Co is the blueprint for conscious capitalism
They prove you don't need to compromise values for viability—just focus on building a tribe that cares about the same things you do.
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Toad&Co | Sustainable, Organic & Eco Friendly Clothing
At Toad&Co we create eco-friendly clothing, because slow fashion is the future. Shop sustainable and organic clothing, including organic cotton, hemp, Tencel, and recycled fibers.
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Reviews (7)
Quite Possibly My Favorite Brand
I absolutely love Toad&Co. I think I have been buying their clothing for more than 10 years at this point. Without fail, I get so many compliments when I wear something from them. I love their ethos, their styles, and their sustainability initiatives.
Quality Clothing, Great Customer Service
I submitted a 3 star review of a shirt, and verified my email address as they requested. It's now 4 weeks later and my review has not been posted. I lost count, but the first 25 reviews on their site are all 5 star - seems like they didn't post mine because it was 3 star. I contacted them and they claimed they would post it in the next several days. Never did. I no longer trust their reviews. Too bad since I like their clothes but rely on accurate reviews on sizing, fit and quality in making decision on whether to purchase something. On positive note they did process and issue credit for return on a timely basis.
Subpar Quality @ Premium Prices
First off, not sure how sustainable a company can claim to be when their products are indeed, made in China. Have bought about ten different garments from them, because some of the fabrics are great for travel & love the inclusion of wool in their winter products. However, my most recent interaction with the company, when returning a falling-apart t-shirt with their joy-backed guarantee, has left me sour! The tee was less than 6-months old, had never been in the dryer and was unraveling/fraying at all of the serged seams!! When I returned the item I was given a store credit for less than my price paid! What??! As if I want to purchase more subpar, made in China clothing for a ridiculous price?! No thank you. It’s time to get the word out on this company. Not what they’re cracked up to be. Agree with the other reviews here, that they filter their customer reviews posted on their website, too!
Untrustworthy
I ordered 2 items and one came damaged. I wanted to return the damaged item and they charged me a restocking fee. I left a review with pictures over a month ago on both items, one positive and one less so and they have yet to post it and I doubt they ever will. I don’t trust their reviews and would not order from them again despite really liking one of the items.
Shady resale practices!
I have used the Resale side of Toad & Co. a few times and been very happy. Similar to Worn Wear with Patagonia, fill out the form send in your items that no longer fit - get a gift card. This last time however I sent in two painr of beautiful lined overalls - one tan and one dark green. I bought the tan pair and wore them a few times and loved them so much I bought the other color. By the time it was pants season again they no longer fit and didn't look good on me so I turned them in. The green pair had never been worn once, They were stored in a zip bag in my closet. I was quoted $30/pair. Fine keep them going around right? Well when they email me "zero dollars not eligible for trade in" I was confused and wanted answers "They were damaged" was the answer. "no absolutely not, one was in new condition!?" "They were dirty sorry" NO!? Again- they were absolutely not?! Was there damage in shipping?! Nothing, no proof no nothing just. "Sorry let me know if you have any other questions" Sell your clothes elsewhere friends! There is some shady business going on here!
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About toadandco.com
At Toad&Co we create eco-friendly clothing, because slow fashion is the future. Shop sustainable and organic clothing, including organic cotton, hemp, Tencel, and recycled fibers.
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Technology Stack
toadandco.com uses 34 technologies across their website including Wistia, Adobe Fonts, Google Fonts, hCaptcha, HSTS, and more.
Video
Wistia
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Framer
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
toadandco.com receives approximately 462.8K monthly visitors and ranks #79,516 globally. The website has a bounce rate of 39% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 2:29 on the site.
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