influentials.com
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Europe's Niche Influencer Powerhouse
How a 16-person team built a $1.4M platform serving McDonald's and Samsung
In a market saturated with global influencer platforms, Influentials carved out a defensible moat by focusing on Europe and Scandinavia. With just 16 employees and $1.4M in revenue, they've built a machine that's processed over 5,000 campaigns for brands like McDonald's, Samsung, and Vodafone.
"They're not competing on scale—they're winning on regional specificity and creator verification."
The European UGC Advantage
While platforms like Aspire and CreatorIQ chase global scale, Influentials leans into regional depth. Their 12,000+ influencers and 2,500+ UGC creators are vetted for European market nuance—critical for brands navigating cultural differences between Stockholm, Berlin, and Paris. The platform's 31% organic search traffic suggests strong brand recall, but the 49% direct traffic reveals something more valuable: a sticky product that brands return to repeatedly.
The Efficiency Playbook
With only 3,200 monthly visits but $1.4M in revenue, Influentials demonstrates a high-value, low-volume model. Their traffic suggests they're not chasing vanity metrics—instead, they're converting qualified leads. The keyword strategy reveals focus: they rank for branded terms ('influentials', 'influantials') and high-intent commercial queries ('campaign timeline'), not broad industry terms. This is a platform built for conversion, not content marketing.
The tech stack tells a story of pragmatic modernity. They use Vite for fast builds, Tailwind for rapid UI development, and jQuery for legacy compatibility—blending speed with stability. Their social presence spans TikTok, YouTube, Facebook, LinkedIn, and Instagram, but the real signal is in what's missing: no massive content library, no sprawling blog empire. They're a product company, not a media company.
- Regional focus as a moat: Europe and Scandinavia aren't afterthoughts—they're the entire strategy
- Creator verification as value prop: 2,500+ UGC creators means quality over quantity
- Campaign-first thinking: 5,000+ successful campaigns suggests operational excellence, not just marketplace matching
The Quiet Giant in European Influencer Tech
While US platforms chase scale, Influentials proves that depth, verification, and regional mastery can build a sustainable, profitable business—even with a team of 16.
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Europe’s #1 Influencer & UGC Platform for Brands | Influentials
Work with verified creators across Europe and Scandinavia. 12,000+ influencers, 2,500+ UGC creators, and over 5,000 successful campaigns on Influentials. Trusted by brands like McDonald’s, Samsung & Vodafone.
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About influentials.com
Work with verified creators across Europe and Scandinavia. 12,000+ influencers, 2,500+ UGC creators, and over 5,000 successful campaigns on Influentials. Trusted by brands like McDonald’s, Samsung & Vodafone.
Company Overview
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Technology Stack
influentials.com uses 29 technologies across their website including Vimeo, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
CMS
Webflow
CDN
unpkg
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
influentials.com receives approximately 3.2K monthly visitors and ranks #4,777,018 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:48 on the site.
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