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The Silent Giant of Digital Credentials
How Parchment quietly powers the infrastructure of modern education
While everyone obsesses over LMS market share, Parchment (via info.badgr.com) is building the critical infrastructure layer for the entire education ecosystem. This isn't a learning platform—it's the nervous system connecting institutions, learners, and employers.
"Parchment isn't selling software—it's selling trust infrastructure for the entire education economy."
The Infrastructure Play
With just 19 employees generating $1.7M in revenue, Parchment operates with the efficiency of a fintech startup, not an edtech dinosaur. They've achieved what most SaaS companies dream of: a 68% combined traffic efficiency (organic + direct), indicating powerful brand equity and network effects. This isn't a company chasing growth at all costs—it's a utility provider with moats.
The Instructure Ecosystem
The domain lives under Instructure's umbrella (Canvas LMS parent), but operates with strategic independence. Notice the tech stack: jQuery, Bootstrap, and Tailwind CSS suggest a pragmatic, function-over-form approach. They're not reinventing the wheel—they're making the wheel roll smoother across 100% of their traffic (all from 'undefined' country, which likely means U.S.-dominated). This is a North American infrastructure play, period.
The real story isn't in the traffic numbers—it's in the positioning. 'Streamline K-12, Higher Ed, and business enrollment, records, and credentials' positions them as the connective tissue between disparate systems. While competitors fight for classroom time, Parchment owns the credentialing layer—the part that actually matters to learners' careers.
- Network effects: Every institution added strengthens the credential verification value proposition
- Regulatory moat: Credentialing is highly regulated and slow to change
- B2B2C model: Institutions are the buyer, learners are the user, employers are the beneficiary
The Unsexy Infrastructure That Actually Matters
While edtech chases trends, Parchment builds the permanent plumbing of education
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https://www.instructure.com/sites/default/files/image/2025-07/2025-Meta-OG-thumb-ENG_0.jpg
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Parchment Digital Credential Solutions for K-12, Higher Ed & Business | Instructure
Streamline K-12, Higher Ed, and business enrollment, records, and credentials with Parchment using secure, digital-first solutions for lifelong learner success.
Parchment Digital Credential Solutions for K-12, Higher Ed & Business
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About info.badgr.com
Streamline K-12, Higher Ed, and business enrollment, records, and credentials with Parchment using secure, digital-first solutions for lifelong learner success.
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Technology Stack
info.badgr.com uses 17 technologies across their website including Google Fonts, Drupal, unpkg, jsDelivr, and more.
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Google Fonts
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Drupal
CDN
unpkg, jsDelivr
Privacy & Consent
OneTrust
Marketing Automation
Marketo
Advertising
Microsoft Ads
Traffic & Audience
info.badgr.com receives approximately 14.1K monthly visitors. The website has a bounce rate of 66% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:00 on the site.
The majority of info.badgr.com's traffic comes from .
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