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ReelDx: The Clinic in Your Pocket
How a lean, 31-person team is quietly disrupting medical education with real patient cases.
Medical school hasn't changed much in 50 years, but ReelDx is betting that the next generation of doctors learns better by watching real cases on their phones than by reading textbooks. They aren't just digitizing the classroom; they're bringing the chaos of the ER to the student's fingertips.
"ReelDx isn't selling software; they're selling clinical intuition before a student ever steps into a ward."
The Silent Acquisition Engine
With 54% of traffic coming directly to the site, ReelDx has achieved something rare for a B2B education platform: brand stickiness. Users aren't finding them via generic 'medical student resources' searches; they are typing 'reeldx.com' into their browser. This suggests a high-intent user base—likely medical schools and nursing programs that have integrated the platform into their official curriculum.
The 'Unvetted' Paradox
Here is the most telling data point: one of their top organic keywords is 'unvetted' (1,030 monthly searches). While this might seem like a liability, it actually highlights their core value proposition. In medical training, 'unvetted' implies raw, unfiltered reality. ReelDx likely dominates this query because they provide the authentic, messy patient cases that textbooks sanitize. They are capturing the demand for realism.
The company operates with extreme efficiency. Generating $4.3M in revenue with just 31 employees puts them at roughly $138k revenue per employee. For a B2B EdTech company, this is a healthy ratio, indicating they aren't burning cash on headcount but rather investing in content acquisition and platform stability. Their tech stack—anchored by AWS CloudFront and Cloudflare—reflects a focus on delivering high-bandwidth video content globally without latency.
- Dominant direct traffic (54%) signals strong institutional adoption and high user retention.
- The 'internship application' keyword cluster reveals they are a utility for career advancement, not just learning.
- A lean, 31-person team achieves $4.3M in revenue, proving high-margin scalability in niche EdTech.
The Quiet Giant of Clinical Training
While competitors fight for keywords, ReelDx owns the daily workflow of future healthcare professionals.
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ReelDx | Improve Clinical Training with Real Patient Cases. Anytime, Anywhere.
ReelDx brings the clinic right to your device. Students learn from real patients to better prepare them for their exams, clinical rotations, and health care careers.
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About reeldx.com
ReelDx brings the clinic right to your device. Students learn from real patients to better prepare them for their exams, clinical rotations, and health care careers.
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Technology Stack
reeldx.com uses 15 technologies across their website including Google Fonts, HSTS, Webflow, and more.
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Google Fonts
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HSTS
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Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
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Intercom
Traffic & Audience
reeldx.com receives approximately 12.7K monthly visitors and ranks #1,584,653 globally. The website has a bounce rate of 50% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 3:41 on the site.
The majority of reeldx.com's traffic comes from .
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