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The 2-Person PwC Acquisition
How a micro-team built a data risk product worth acquiring
In the world of enterprise tech, a two-person team with $200K in revenue just got acquired by PwC. This isn't a startup success story—it's a strategic masterclass in product-market fit.
"This wasn't about scale—it was about solving a specific, high-value data risk problem that PwC couldn't build themselves."
The Acquisition Strategy
InfoCycle didn't chase unicorn valuations. They targeted a precise niche: data risk capabilities. With just 2 employees and a lean tech stack (jQuery, Tailwind, Contentful), they built something PwC needed immediately. The acquisition price isn't disclosed, but for a Big Four firm, this was likely a strategic talent-and-tech grab, not a financial play.
The Revenue Paradox
$200K revenue sounds modest, but for a 2-person team, that's $100K per employee—a strong efficiency ratio. The real value? Integration into PwC's massive client ecosystem. This transforms from a product sale to a capability multiplier, where InfoCycle's tech now services PwC's global enterprise accounts.
The tech stack reveals a pragmatic approach: Bootstrap and Tailwind for rapid UI development, Contentful for headless content management, and OneTrust for privacy compliance. They weren't building bleeding-edge infrastructure—they were solving a business problem with proven tools.
- Micro-team execution: 2 people, 1 focused product
- Strategic timing: Data risk is exploding with AI and regulations
- Integration-ready: Tech stack built for enterprise adoption
- Niche dominance: Owned a specific slice of the data risk market
The New Acquisition Playbook
For founders: Sometimes the best exit isn't IPO—it's becoming a strategic capability inside a giant. Focus on solving one painful problem so well that a Big Four firm can't ignore it.
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PwC enhances data risk capabilities with acquisition of InfoCycle
Latest acquisition furthers PwC's journey to become a true digital business partner
PwC enhances data risk capabilities with acquisition of InfoCycle
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About infocycle.com
Latest acquisition furthers PwC's journey to become a true digital business partner
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infocycle.com uses 14 technologies across their website including HSTS, PHP, Contentful, and more.
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