ingevity.com
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Ingevity: The B2B Industrial Giant You've Never Heard Of
A $1.38B revenue machine hiding in plain sight on the industrial web.
In a world obsessed with consumer apps and SaaS startups, Ingevity operates in the shadows of heavy industry, generating $1.38B in revenue from materials that purify, protect, and enhance the world around us. They're the invisible backbone of industrial infrastructure, and their digital footprint tells a fascinating story of B2B dominance in a low-traffic landscape.
"Ingevity proves that in industrial B2B, massive revenue doesn't require massive web traffic—it requires massive relationships."
The Industrial Invisible
With only 11,132 monthly visits and a global rank of #1,759,138, Ingevity's web presence seems modest. But this is classic industrial B2B behavior. Their 46% direct traffic (vs 40% organic) reveals that customers don't browse—they know exactly where to go. This isn't a discovery platform; it's a destination for existing relationships.
The Traffic Paradox
The most telling data point: 72.4% of traffic comes from 'undefined' countries. In industrial sectors, this often means VPN usage, corporate networks, or regional tracking limitations. The real story? Their top keywords ('ingevity', 'ingecvity smokeles asphasly') suggest a user base that's deeply technical, brand-loyal, and likely typing directly from job sites or plant terminals.
Ingevity's tech stack (jQuery, Bootstrap, Slick) reveals a pragmatic, functional approach. They're not chasing flashy web3 trends or AI-driven personalization. Their social presence spans Twitter, YouTube, Facebook, and LinkedIn—standard corporate coverage, but with minimal engagement signals. This is a company that invests in products, not pixels.
- Revenue-to-visit ratio of $124K per monthly visitor—extremely high for B2B
- CEO Luis Fernandez-Moreno leads a 1,234-person organization with deep technical expertise
- Top organic keyword 'ingecvity smokeles asphasly' reveals niche product knowledge
- 46% direct traffic indicates strong brand recall in industrial sectors
The Billion-Dollar Secret
Ingevity proves industrial B2B success isn't about web traffic—it's about technical excellence and deep customer relationships that digital metrics can't capture.
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Ingevity - Ingevity
Ingevity provides specialty chemicals, high-performance carbon materials and engineered polymers that purify, protect and enhance the world around us.
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About ingevity.com
Ingevity provides specialty chemicals, high-performance carbon materials and engineered polymers that purify, protect and enhance the world around us.
Company Overview
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Technology Stack
ingevity.com uses 8 technologies across their website including Font Awesome, Cloudflare, Google Tag Manager, Google Analytics, and more.
Fonts
Font Awesome
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
Ant Design
CSS Frameworks
Bootstrap
JavaScript Libraries
Slick, jQuery
Traffic & Audience
ingevity.com receives approximately 11.1K monthly visitors and ranks #1,759,138 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:09 on the site.
The majority of ingevity.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ingevity.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ingevity.com directly at https://ingevity.com.