inkfrog.com
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Inkfrog: The 11-Person Giant in eBay's Shadow
How a tiny team commands 142K monthly visits with 75% direct traffic
In the sprawling ecosystem of e-commerce tools, Inkfrog doesn't just compete—it dominates a niche with the efficiency of a startup and the traffic profile of a legacy giant. This isn't a story of viral growth; it's a masterclass in capturing a loyal, repeat user base that types the domain directly into their browser.
"Inkfrog isn't chasing algorithms; it's commanding habits. A 75% direct traffic rate is the ultimate product-market fit signal."
The Silent Army of Sellers
With just 11 employees, Inkfrog generates an estimated $1M in revenue. That's roughly $90k per employee—a lean, profitable machine. Their user base isn't browsing for alternatives; they are returning daily to manage eBay listings. The high direct traffic suggests a tool deeply embedded in the workflow, not a casual discovery.
The SEO Paradox
Here's the data anomaly: Only 18% of traffic comes from organic search, yet they rank for high-volume terms like 'ebay login' (249K monthly volume). This indicates a powerful brand recall. Users aren't searching for 'eBay listing tool'—they're searching 'Inkfrog' or typing eBay-related queries that Inkfrog captures through sheer domain authority and positioning.
The Trustpilot score of 2.7/5 reveals a critical tension. While the product retains users, satisfaction isn't universal. This often happens with legacy tools that solve a painful problem so effectively that users tolerate friction. The 68 reviews suggest a vocal minority, but the traffic numbers suggest a silent majority who stay.
- Traffic Dominance: Captures high-volume eBay-related keywords despite being a third-party tool.
- Lean Operations: $1M revenue with a team of 11 suggests high margins or efficient scaling.
- Legacy Tech Stack: Heavy reliance on jQuery and Bootstrap indicates a mature, perhaps aging, codebase optimized for stability over innovation.
- Direct Traffic Loyalty: 75% direct traffic is exceptionally rare for non-destination brands.
The Anti-Growth Unicorn
Inkfrog proves that in B2B SaaS, retention beats acquisition. They aren't building a brand for the masses; they are building infrastructure for a specific, high-value tribe.
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inkFrog: eBay and Amazon Listing Software with free eBay templates
Easily create listings using the inkFrog one-page-lister. Catalog auto-suggest makes it easy to match your product with eBay's catalog
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inkFrog
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Reviews (20)
Michelle in support helped me when I…
Michelle in support helped me when I had trouble with my eBay listings, moving from one account to another. She resolved the problem gracefully and professionally. You don't see this very often with companies. Highly recommend for any company looking for eBay and Amazon. services
SUPPORT SECOND TO NONE!
I have been with this company since it began years ago! Their support is second to none! Always ready to answer a question or concern in a rapid amount of time. I ALWAYS list my Ebay selling listings right here, on INKFROG!!
Thank you for the glowing review and for being such a loyal part of the inkFrog family! 🐸✨ We're thrilled to hear that our support team has been there for you every step of the way. It’s sellers like you who make our journey worthwhile, and we’re proud to be your go-to for eBay listings!
Time saver
Pretty useful to sync things between eBay and BigCommerce. Definitely saves a lot of time. Occasionally the interface of the app within BigCommerce is down, but they usually get to it within the same day or the next. 100% recommend.
Thank you so much for your 5-star review! We're thrilled to hear that our app has been a valuable time-saver for syncing between eBay and BigCommerce. We understand how important it is to have a reliable interface, and while occasional downtime can be frustrating, we're glad to know that our team has been able to address these issues promptly. Your recommendation means a lot to us, and we're committed to continuously improving your experience. Thanks again!
Great tool for starting out on eBay!
We started using Inkfrog when we first started up in business. It was a fantastic tool, and massively helped us bulk list to eBay with professional looking listings. We then built a Shopify store and Inkfrog seamlessly integrated into that too. Unfortunately we ended up out-growing Inkfrog and ended up moving to another platform which was more suited for multi-warehouse management and more complex warehouse setups. However, Inkfrog provided us with the building blocks to get onto this next level. Our favourite feature was the ability to create profiles, this saved us a ridiculous amount of time and could be applied in bulk, again saving even more time. My only wish, is that Inkfrog added the ability to turn off inventory management/stock updates to eBay and Shopify. if this feature was added I would be back in a heartbeat to use Inkfrog solely as a listing tool. Overall, Inkfrog is great for any business starting out on eBay looking to ramp up their listings. But if you get to the point of multiple warehouses, or complex warehouse setups this may not be the software for you. P.S. Support was always very helpful, I believe it was Michelle in particular I used to speak to. Many thanks for all your help.
Best customer service in the industry
I’m new to Inkfrog and switched to them because the tool I previously used was no longer available with Shopify. I had thousands of listings to migrate to the inkfrog tool, and I had no idea what I was doing. While getting everything set up I opened over a dozen requests for help and each time they responded thoroughly and with very helpful information. They helped me learn the tool and always went above and beyond to make sure I was successful.
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About inkfrog.com
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Technology Stack
inkfrog.com uses 19 technologies across their website including YouTube Embed, Font Awesome, Amazon Web Services, AWS CloudFront, and more.
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YouTube Embed
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Font Awesome
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Amazon Web Services, AWS CloudFront
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Termly
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Intercom
Traffic & Audience
inkfrog.com receives approximately 142.5K monthly visitors and ranks #189,451 globally. The website has a bounce rate of 33% with visitors viewing an average of 10.5 pages per visit. Users spend an average of 12:51 on the site.
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