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Inkshares: The Kickstarter for Books
How a 23-person team is disrupting publishing with a $2.3M revenue model
Inkshares isn't just a publisher; it's a literary venture capital firm where readers hold the purse strings. By turning the traditional submission process into a crowdfunding platform, they've built a $2.3M business that only bets on stories the market actually wants.
"They don't gamble on manuscripts—they validate market demand before printing a single page."
The Crowdsourced Gatekeeper
Inkshares flips the publishing model on its head. Instead of slush piles and rejection letters, authors pitch directly to readers. If a project hits its funding goal—often just a few thousand dollars—it gets a full publishing deal. This isn't vanity publishing; it's a pre-order system that de-risks the entire industry. The 22.5K monthly visitors aren't just browsing—they're funding the next generation of books.
The Traffic Anomaly
Here's the fascinating contradiction: Inkshares' top keywords reveal a split personality. While they rank for legitimate publishing terms, their traffic data shows massive volume for 'putlocker' and 'putlockers'—piracy sites with 300K+ monthly searches. This suggests either a significant SEO quirk or a user base that overlaps heavily with content pirates. For a company curating 'the world's best stories,' this is either a brilliant capture of a piracy-adjacent audience or a brand dilution risk.
The platform's tech stack tells a story of modern web development: Tailwind CSS and Bootstrap for rapid UI, D3.js and Chart.js for data visualization (likely funding progress trackers), and FullStory for user behavior analytics. They're not just a publishing house—they're a data-driven product team. The 23-person team is lean for a $2.3M revenue operation, suggesting high efficiency or high margins.
- Crowdfunding-first model eliminates publishing risk
- Data-driven curation via reader funding signals
- Lean 23-person team generating $2.3M revenue
- Heavy reliance on organic search (43%) for discovery
- Tech stack focused on analytics and user experience
Inkshares is the future of publishing
They've built a $2.3M business by letting readers vote with their wallets, proving that in the age of crowdfunding, the best stories rise to the top—not the best connections.
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Curating the world's best stories.
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About inkshares.com
Curating the world's best stories.
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Technology Stack
inkshares.com uses 16 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, Ruby on Rails, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Backend Frameworks
Ruby on Rails
CDN
jsDelivr
Analytics & Marketing
FullStory, Segment, Google Analytics
Web Standards
Twitter Cards
Traffic & Audience
inkshares.com receives approximately 22.5K monthly visitors and ranks #1,139,245 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:40 on the site.
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