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innovist.com

30 technologies
VerifiedGrowingVisit2.0M/mo$19M13430 Tech6 Leads
Deep Dive

Innovist: India's Science-Backed Beauty Giant

How a 134-person team built a $18.8M revenue D2C empire with science-first products

In a market flooded with generic beauty brands, Innovist isn't just selling skincare—they're selling clinical efficacy wrapped in D2C packaging. With 2M+ monthly visitors and $33M in funding, they've cracked the code on making dermatology mainstream.

$18.8M
annual revenue
2M+
monthly visitors
33M
funding raised
54%
organic traffic

"They're not just another beauty brand—they're the 'chemist at play' in a $20B Indian skincare market."

The Growth Engine

Innovist's secret sauce isn't just science—it's SEO mastery. They own 15K+ monthly searches for 'innovist' alone, while 'bare anatomy' and 'chemist at play' drive another 37K combined. Their 54% organic traffic share means they're not burning cash on ads—they're building a search moat. With a global rank of #23K, they're punching above their weight class.

The Product Portfolio Strategy

Instead of one mega-brand, Innovist operates a multi-brand constellation: Bare Anatomy (haircare), Chemist At Play (bodycare), and Sunscoop (suncare). This isn't random—it's strategic segmentation. Each brand targets a specific pain point with clinical backing, allowing them to capture different customer segments while sharing R&D infrastructure. The result? A 134-person team generating $18.8M revenue.

Their tech stack reveals their modern DNA: Vue.js for speed, Tailwind for design consistency, and PWA capabilities for mobile-first India. But here's the kicker—their 35% discount strategy isn't just a hook; it's a calculated customer acquisition cost. With $33M in funding, they're playing the long game: acquire cheaply, prove efficacy, retain through science.

  • Multi-brand strategy: Three distinct brands under one R&D umbrella
  • SEO-first acquisition: 54% organic traffic beats paid dependency
  • Clinical positioning: Science-backed claims in a market of fluff
  • Mobile-optimized: PWA and Vue.js for India's mobile-first users
No massive celebrity endorsements
Clinical trials as marketing content
Not competing on price alone
Data-driven product development
Avoiding the 'natural' buzzword trap
Building search moats instead of ad dependency

The Verdict: A D2C Playbook Worth Stealing

Innovist proves that in beauty, science sells better than hype—especially when you own the search results for it.

What tech stack does Innovist use?

46 detected
Media1
Programming Languages1
Customer Support1
E-commerce & Payments2
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries4
Frontend Frameworks1
Tracking & Analytics16
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
S
Snapchat Pixel
G
Google Tag Manager
J
jsDelivr
G
Google APIs
F
Facebook Pixel
T
Tracking Service
G
Google Analytics
G
Google DoubleClick
G
Google Static
F
Facebook
A
Analytics Service
G
Google Ads
S
Snapchat

How much traffic does Innovist get?

Traffic & Engagement

2.0M
Monthly Visits
4.8
Pages/Visit
2:57
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend+44%
1.4M
Oct 2025
Oct
1.3M
Nov 2025
Nov
2.0M
Dec 2025
Dec

Traffic Sources

Search
54%
Direct
35%
Social
7%
Referrals
3%
Email
0%
Paid
1%

Where is Innovist's audience located?

🌍87.5%
🌍2.8%
🌍1.5%
🌍0.7%
🌍0.6%

What keywords does Innovist rank for?

5 keywords
1innovist15.8K vol$0.22
2bare anatomy22.4K vol$0.09
3chemist at play15.2K vol$0.09
4bare anatomy anti dandruff shampoo7.0K vol$0.12
5chemist at play body wash3.8K vol$0.11

How is Innovist's SEO?

Open Graph Image

OG Image preview
og:image

http://innovist.com/cdn/shop/files/1200_628.png?v=1724222722

Meta Tags

title67 chars

Innovist: Get Flat 35% OFF on Skincare, Haircare & Suncare Products

description168 chars

Innovist: Science-backed personal care products. Get FLAT 35% OFF on Skin care, Hair care & Sun care products. Free Delivery on Chemist At Play, Bare Anatomy & Sunscoop

languageEN

H1 Tags

h1Innovist

Schema Types

WebSiteOrganization

What is Innovist's revenue?

$19M
Annual Revenue
134
38%
Employees
$140K
Revenue/Employee
$33M
Total Funding
#929
Growjo Rank
Personal Care Product Manufacturing
Gurgaon, IN
Headquarters

Who works at Innovist?

Loading leads...

What do customers think of Innovist?

innovist.com

innovist.com

3.2
1 reviews

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (1)

Filter by rating:
Shrihari Mamindla
10/22/2025
🇮🇳 India2 reviewsOrganicUnverified
Experience date: 10/10/2025
My order ID #3006961

My order ID #3006961, which was placed on October 10, 2025. The order was supposed to be delivered by now, but I have not received it yet, and there has been no update or communication regarding the delay. It has now been 10 days since the expected delivery date, and I am still waiting for my shipment. I would like to know the reason for the delay, the current status of my order, and the expected delivery date. Please look into this matter urgently and provide a clear update as soon as possible.

Frequently Asked Questions about Innovist

What is Innovist's Revenue?
Innovist generates approximately $19M in annual revenue. With 134 employees, that's $140,000 per employee. The company has raised $33M in total funding.
What does Innovist do?
Innovist: Science-backed personal care products. Get FLAT 35% OFF on Skin care, Hair care & Sun care products. Free Delivery on Chemist At Play, Bare Anatomy & Sunscoop
How fast is Innovist growing?
Innovist employee count has changed by 38% year over year.
What technologies does Innovist use?
Innovist uses 30 technologies across their website including Media, Fonts, Security. Key technologies include ImageKit, Google Fonts, hCaptcha, HSTS.
Who are Innovist's competitors?
Innovist's main competitors include RAS Luxury Skincare, Arata, Innovist. These companies operate in similar markets and compete for the same customer base.
What do customers think of Innovist?
Innovist has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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About innovist.com

Innovist: Science-backed personal care products. Get FLAT 35% OFF on Skin care, Hair care & Sun care products. Free Delivery on Chemist At Play, Bare Anatomy & Sunscoop

Company Overview

innovist.com
Website
lifestyle
Industry
#23,438
Global Rank
2.0M
Monthly Visitors
30
Technologies
6+
Employees

innovist.com Social Media

Contact innovist.com

Technology Stack

innovist.com uses 30 technologies across their website including ImageKit, Google Fonts, hCaptcha, HSTS, and more.

Media

ImageKit

Fonts

Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Programming Languages

PHP

CDN

jsDelivr

Cloud & Hosting

Amazon S3, Amazon Web Services, Cloudflare

Traffic & Audience

2.0M
Monthly Visits
44%
Bounce Rate
4.8
Pages/Visit
2:57
Avg. Duration

innovist.com receives approximately 2.0M monthly visitors and ranks #23,438 globally. The website has a bounce rate of 44% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 2:57 on the site.

The majority of innovist.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is innovist.com?
Innovist: Science-backed personal care products. Get FLAT 35% OFF on Skin care, Hair care & Sun care products. Free Delivery on Chemist At Play, Bare Anatomy & Sunscoop
What technologies does innovist.com use?
innovist.com uses 30 technologies including ImageKit, Google Fonts, and 24 more. View the full tech stack analysis above.
How do I contact innovist.com?
You can contact innovist.com via email at [email protected] or through their contact page.
What are innovist.com's social media accounts?
innovist.com is active on facebook, instagram. You can find links to all their social media profiles in the social section above.
Is innovist.com hiring?
Check innovist.com's careers page for current job openings and opportunities. The company has 6+ known employees.
How popular is innovist.com?
innovist.com receives approximately 2.0M monthly visitors and ranks #23,438 globally. Traffic is growing by 61.8% month-over-month.

Related Searches

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This page provides publicly available information about innovist.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit innovist.com directly at https://innovist.com.