While giants like Amazon and Walmart struggle to quantify their environmental footprint, a 31-person team in Vienna is building the operating system for sustainable retail. Inoqo isn't just another ESG dashboard—it's the invisible infrastructure powering product-level impact assessments that major retailers are desperate for.

"They're not selling sustainability software—they're selling the science behind every product on the shelf."

With just 1,085 monthly visits, inoqo's traffic appears modest. But look closer: 52% comes from organic search, and 34% is direct traffic. This signals a highly targeted audience that knows exactly what they're looking for. These aren't casual browsers—they're sustainability professionals, retail buyers, and compliance officers with specific pain points. The low volume is a feature, not a bug; it means they're capturing high-intent leads rather than spraying generic traffic.

• Product-level impact assessment platform (not just company-level reporting)
• Science-based methodology validated against SBTi standards
• Retailer-ready outputs that integrate with existing merchandising workflows
• Niche content strategy that builds authority in specific environmental pain points