insidermonkey.com
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Insider Monkey: The Underdog Finance Giant
How a 41-person team built a 1.5M monthly visitor data empire
While Bloomberg terminals cost $25,000/year, Insider Monkey democratizes hedge fund intelligence for free. This isn't just another finance blog—it's a data-driven insurgency that's captured 1.5 million monthly visitors with a lean 41-person team.
"They're not selling subscriptions—they're selling intelligence at scale, and the market is listening."
The Traffic Alchemy
Insider Monkey's traffic engine is a masterclass in SEO arbitrage. With 39% organic search and 37% direct traffic, they've built a flywheel where data begets content, and content begets backlinks. The keyword strategy is surgical: they own ticker symbols like 'pltr' (469K monthly searches) and 'orcl' (332K), turning casual stock lookups into deep dives on hedge fund positions.
The Retail Investor Army
Their audience isn't Wall Street—it's Main Street. The site speaks directly to retail investors hungry for institutional-grade insights without the institutional price tag. With a 4.1/5 Trustpilot rating from 26 reviews, they've built trust by delivering actionable intelligence: hedge fund 13F filings, insider trades, and contrarian stock picks like '10 Best Cheap Stocks That Will Skyrocket.'
The tech stack reveals their priorities: jQuery and D3.js for interactive data viz, Tailwind CSS and Bootstrap for rapid iteration, and Google Analytics for optimization. They're not building flashy AI—they're building functional tools. The absence of heavy backend frameworks suggests a lean operation focused on content and data, not tech complexity.
- Democratizes hedge fund data previously locked behind paywalls
- Turns complex SEC filings into digestible retail investor content
- Leverages ticker symbol SEO to capture high-intent traffic
- Operates with 41 employees at $170K revenue per employee
The Future is Data, Not Advice
Insider Monkey wins by being the ultimate data aggregator, not another Jim Cramer. They're the Bloomberg for the rest of us.
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Insider Trading & Hedge Fund Data, and Investment Newsletter From Insider Monkey
Insider Monkey is a finance website that provides free insider trading and hedge fund data to ordinary investors.
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Reviews (20)
Valuable Info
The information is great and I used it quite a bit when I was more actively trading stocks and options. When I return to it I will restart this service.
The publication was always well written…
The publication was always well written and presented. Always found insightful information and plenty of solid stock picks.
Inside monkey subscription is outstanding.
Inside monkey tea is great, during this current marketing conditions they are coming up with outstanding recommendations with great growth within short period. Customer support is prompt when there is a question.
Outstanding approach
Basically, I liked the general approach of these people. And if the US dollar hadn't been constantly weakening, I would have stuck with it (my currency is too stable, so I constantly lose money on the American market). But at some point in the future, I hope to return to this particular stock market advisory service.
I have been a subscriber of Insider…
I have been a subscriber of Insider Monkey for just over a year. I am impressed with the daily sectoral articles on different stock picks. There are a lot of information on the website to guide you in making an investment decision depending on what is most important to you as an investor. It aims to beat the S&P through a variety of stock recommendation in its premium newsletter and this appears to be happening on yearly basis. I have no reservation in recommending Insider Monkey to anyone interested in the stock market.
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About insidermonkey.com
Insider Monkey is a finance website that provides free insider trading and hedge fund data to ordinary investors.
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insidermonkey.com uses 22 technologies across their website including imgix, Adobe Fonts, Google Fonts, Algolia, and more.
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imgix
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Adobe Fonts, Google Fonts
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Algolia
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PHP
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WordPress
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insidermonkey.com receives approximately 1.5M monthly visitors and ranks #32,453 globally. The website has a bounce rate of 49% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 1:20 on the site.
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