instahelp.at
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Instahelp: The 139-Person Austrian Unicorn?
A €37M revenue mental health platform with only 1,449 monthly visits. Here's the disconnect.
Instahelp.at isn't just another teletherapy app—it's a fascinating case study in market timing and the gap between revenue reality and digital footprint. With 139 employees and $37.5M in revenue, they're a heavyweight in Austrian healthcare, yet their website traffic tells a radically different story.
"They built a €30M+ business while flying almost completely under the digital radar. This is B2B2C at its finest."
The Traffic Paradox
Instahelp's traffic metrics are shockingly low for their revenue scale. With only 1,449 monthly visits and a global rank of #11M+, they're essentially invisible on the web. Yet they've acquired 85,000 customers. This suggests a powerful offline or B2B sales engine—likely corporate contracts and insurance partnerships that bypass traditional web acquisition entirely.
The Corporate Trojan Horse
Their business model isn't consumer-first. With CEO Bernadette Frech and CTO Gernot Pansy leading, they've likely focused on B2B distribution: HR departments, insurance providers, and institutional partnerships. The 85,000 customers aren't finding them through Google—they're being onboarded via employer benefits packages. This explains the revenue disconnect and the 'undefined' traffic geography.
The tech stack reveals a pragmatic approach: WordPress for content, Tailwind CSS for styling, and jQuery for functionality. They're not over-engineering—this is a lean, functional stack that prioritizes reliability over flash. The PWA (Progressive Web App) detection suggests they're mobile-first but not necessarily app-store dependent.
- €37M revenue from 139 employees = ~€268K revenue per employee
- 85,000 customers = ~€441 annual revenue per customer
- Traffic-to-revenue ratio suggests <1% of customers find them organically
- Top keywords are brand terms ('instahelp', 'insta help')—not service terms
Instahelp is a stealth giant
They've built a €37M mental health empire without relying on digital marketing. For founders: sometimes the best growth strategy is invisible.
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Open Graph Image
https://instahelp.me/wp-content/uploads/2022/09/Instahelp-counselling-og-1.png
Meta Tags
Online Therapie & Psychologische Beratung – sofort starten!
✓ Sofort verfügbar ✓ Professionelle Hilfe durch erfahrene Psychologen & Psychotherapeuten ✓ 100% anonym & sicher ✓ Keine Wartezeit ✓ 85.000 zufriedene Kunden
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About instahelp.at
✓ Sofort verfügbar ✓ Professionelle Hilfe durch erfahrene Psychologen & Psychotherapeuten ✓ 100% anonym & sicher ✓ Keine Wartezeit ✓ 85.000 zufriedene Kunden
Company Overview
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Technology Stack
instahelp.at uses 13 technologies across their website including YouTube Embed, HSTS, PHP, and more.
Video
YouTube Embed
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
instahelp.at receives approximately 1.4K monthly visitors and ranks #11,245,501 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:02 on the site.
The majority of instahelp.at's traffic comes from undefined, undefined, .
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