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Intelligence360: The $500K Micro-SaaS Disruptor
How a 5-person team is quietly building a sales intelligence empire
In a market dominated by billion-dollar giants like ZoomInfo and Apollo, intelligence360.io is executing a playbook that proves size isn't everything. With just 5 employees and a single founder at the helm, they're carving out a niche in sales intelligence that demands attention.
"They're not trying to beat the giants at their own game—they're rewriting the rules entirely."
The Lean Operator's Advantage
Craig Etkin, President & CEO, is running this operation with surgical precision. At 5 employees, they're operating at a revenue-per-employee ratio of $100K—impressive for a B2B SaaS company still finding its footing. The 879 monthly visits might seem modest, but when 42% of traffic is direct and 33% comes organically, you're looking at a highly qualified audience that's actively seeking them out, not stumbling upon them through paid ads.
The Traffic Paradox
Here's what's fascinating: intelligence360.io ranks for 'intelligence360' with 300 monthly searches, yet their global rank is essentially unranked. This suggests a classic bottom-up adoption pattern—users are finding the tool through word-of-mouth or existing workflows, then typing the brand directly into their browser. The 100% US traffic concentration indicates a deliberate geographic focus, likely testing product-market fit in a single market before expanding.
Their tech stack reveals a pragmatic, no-frills approach: jQuery and Bootstrap for rapid UI development, Ruby on Rails for the backend, and Cloudflare for security. No fancy frameworks or bleeding-edge tech—just reliable, battle-tested tools that let a tiny team move fast. The presence of New Relic suggests they're serious about performance monitoring, even at this scale.
- Micro-team execution: 5 people generating $500K in revenue
- Direct traffic dominance: 42% of visitors come straight to the site
- Geographic focus: 100% US traffic concentration
- Founder-led: Craig Etkin personally steering the ship
- Pragmatic tech: Rails + jQuery stack prioritizing speed over flash
The Quiet Giant Strategy
Intelligence360 isn't chasing unicorn status—they're building a sustainable, profitable business that serves a specific market need with ruthless efficiency. In a world obsessed with hypergrowth, this might be the smarter play.
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About intelligence360.io
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Technology Stack
intelligence360.io uses 9 technologies across their website including Font Awesome, Google Fonts, HSTS, Ruby on Rails, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Backend Frameworks
Ruby on Rails
CDN
cdnjs
Cloud & Hosting
Cloudflare
Analytics & Marketing
New Relic
Traffic & Audience
intelligence360.io receives approximately 879 monthly visitors. The website has a bounce rate of 34% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:14 on the site.
The majority of intelligence360.io's traffic comes from .
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This page provides publicly available information about intelligence360.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit intelligence360.io directly at https://intelligence360.io.