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The $31M Cleaning Giant That's Invisible Online
Why Interclean's 3.5K monthly visits reveal a brutal B2B reality check
Meet Interclean—a $31.6M cleaning services empire with 126 employees that somehow only attracts 3,473 monthly visitors. This isn't a startup story; it's a masterclass in how traditional B2B service businesses can thrive while completely ignoring digital growth.
"They're making $31M while ranking #5.8M globally—proof that in B2B services, relationships beat algorithms every time."
The Enterprise Playbook
Dave Brown and his team aren't chasing SEO traffic—they're chasing contracts. With 43% direct traffic, it's clear their customers aren't Googling 'cleaning services near me.' They're dialing a phone number they already know. This is classic enterprise sales: long cycles, high trust, zero reliance on organic search. The 'vms' keyword (49,700 monthly searches) is likely their internal system, not a growth channel.
The Traffic Paradox
Here's the brutal truth: Interclean's 32% organic search traffic is statistically insignificant. They rank for 'interclean' (580 monthly searches)—their own brand name. That's not SEO; that's brand recall. Their global rank of #5.8M puts them in the bottom 1% of websites. Yet revenue keeps climbing. This is the ultimate 'product-market fit' signal: they've built a business so defensible that Google's algorithm can't touch it.
The tech stack tells the story of a company that built its digital presence once and never looked back. jQuery, Bootstrap, and Joomla aren't trendy—they're stable. No fancy React frameworks, no headless CMS, no growth hacking. Just a functional website that serves as a digital business card for an operation that runs on relationships and referrals.
- Revenue per employee: ~$250K—exceptional for services
- Traffic-to-revenue ratio: $9,100 per monthly visitor (vs. typical SaaS at $50-200)
- Direct traffic dominance signals zero customer acquisition cost
- No funding needed—bootstrapped or profitable from day one
The Unsexy Billion-Dollar Playbook
Interclean proves that in B2B services, you don't need a website—you need a Rolodex. Their $31M empire runs on trust, not traffic.
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2 keywordsHow is Intercleanse's SEO?
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Consistent cleaning with confidence
Professional cleaning services from fully trained and insured operatives
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About intercleanse.com
Professional cleaning services from fully trained and insured operatives
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Technology Stack
intercleanse.com uses 10 technologies across their website including HSTS, Joomla, cdnjs, and more.
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HSTS
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Joomla
CDN
cdnjs
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Cloudflare
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Google Analytics
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RSS
Traffic & Audience
intercleanse.com receives approximately 3.5K monthly visitors and ranks #5,795,354 globally. The website has a bounce rate of 74% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:20 on the site.
The majority of intercleanse.com's traffic comes from .
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This page provides publicly available information about intercleanse.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit intercleanse.com directly at https://intercleanse.com.