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Intercom: The $322M Conversational Empire
How a 1,600-person team built the definitive customer messaging platform
Intercom isn't just another SaaS unicorn—it's the company that taught the internet how to talk to customers. While most platforms shout into the void, Intercom built a $322M revenue engine on the power of a single conversation.
"They don't compete on features. They compete on the fundamental belief that every customer relationship should start with a conversation."
The Unfair Traffic Advantage
With 75% direct traffic—nearly 3.2M monthly visits from users who type 'intercom.com' directly into their browser—Intercom has achieved what most SaaS companies dream of: brand inevitability. This isn't SEO magic; it's the result of becoming the default tool for 1,600+ employees across thousands of companies. The 20% organic search traffic is just icing on a very sticky cake.
The Pricing Page Goldmine
Their second-highest keyword isn't a product feature—it's 'intercom pricing' with 9,340 monthly searches. This reveals a critical insight: buyers have already decided they want Intercom; they're just checking the cost. The 6,340 monthly searches for 'intercom careers' further prove they're not just a tool—they're a destination for talent.
What's fascinating is their tech stack choice. Next.js + Tailwind CSS + PWA shows they're building for speed and developer experience first. This isn't a marketing site—it's a product experience that happens to convert. The Priority Hints and Lazy Loading aren't just performance optimizations; they're philosophical statements about respecting user attention.
- Built on the belief that product quality trumps marketing spend (75% direct traffic proves it)
- Owns the 'conversational customer experience' category so completely that competitors fight for scraps
- Their 3.4/5 Trustpilot rating from just 6 reviews suggests they're not obsessed with review collection—they're obsessed with product
The Conversation-First Moat
While competitors build features, Intercom built a habit. At $322M revenue, they're not selling software—they're selling the future of how businesses talk to customers.
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Intercom
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Reviews (6)
Intercom - the best tool for any customer service team
Intercom is a great tool for any customer service team. It offers a wide range of services - you can set workflows to easily automate processes, you can use their FIN AI to lower the amount of cases where human support is needed, you can set your own triage system for prioritizing tickets based on self-defined criteria, etc. Overall, my favorite software for handling customer inquires.
Do you want proof that these poorly…
Do you want proof that these poorly paid minimum wage drivers have an underground porch pirate ring? Order a cheap $20 off Amazon. They'll ring your doorbell and make sure your package gets into your hands. Then order a $300 expensive item off Amazon. Watch how the driver won't ring your doorbell, leave your expensive package out in the open and even "accidentally" leave it at the wrong address TO PURPOSELY GET IT STOLEN cause after they "accidentally" made a mistake with your expensive package, they'll just call up their buddy to drive by and steal it. It's always like this. Please Amazon, cut all ties with Intelcom NOW!
I'm a very dissatisfied customer of…
I'm a very dissatisfied customer of SMARTY which uses Intercom in their customer service. Intercom's proposition is "The next generation of Inbox is now Speed. Power. Scale. Take your support team from cost center to value driver with the most collaborative, efficient Inbox ever". Unfortunately SMARTY's chosen "value" seems to be cost efficiency which results in Intercom becoming a barrier to listening, learning and improving from feedback.
This terrible service provider has no…
This terrible service provider has no clear fees and is overly expensive for what looks like a company made of incompetent people. Every day there is a problem and we need to send emails to half of Intercom's department because there is no customer support and no one knows what to do, in the end, there is always something they need to approve or you have to pay.
Unreliable & overly expensive - chat icon doesn't appear for lots of our customers.
Very expensive for what you get, extremely slow to get support from them (wait several days between replies even though they're a live chat company themselves), and the biggest problem is that the chat tool doesn't even appear for many of your site's visitors. You can pay several hundred dollars per month but we consistently get people who say there's no live chat appearing on our site... Intercom say it's down to their ISPs and we should ask our customers to call their ISP to request support - ridiculous. Haven't had this problem with any other chat tool in the past. They also try to squeeze you for money with every slight feature possible.
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About intercom.com
Company Overview
Technology Stack
intercom.com uses 14 technologies across their website including HSTS, Sentry, Amazon Web Services, AWS CloudFront, and more.
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
intercom.com receives approximately 4.2M monthly visitors and ranks #7,346 globally. The website has a bounce rate of 25% with visitors viewing an average of 17.5 pages per visit. Users spend an average of 21:41 on the site.
The majority of intercom.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about intercom.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit intercom.com directly at https://intercom.com.