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Interel: The Ghost in the Smart Building Machine
A $22M revenue company powering the invisible infrastructure of luxury hotels
Interel isn't trying to sell you a smart thermostat; they're building the nervous system for entire smart buildings. With 147 employees and $22.6M in revenue, this isn't a startup—it's an infrastructure play hiding in plain sight.
"They're not competing for consumer attention—they're becoming the invisible OS for the built environment."
The Hotel of Things™
Interel's core thesis is that the smart home market is fragmented, but the smart hotel market is underserved. Their 'Hotel of Things™' ecosystem connects guest room management systems, enterprise-grade APIs, and door lock integrations into a unified platform. This isn't consumer tech—it's B2B infrastructure for the hospitality industry, where reliability trumps novelty.
Technical Moats
Their tech stack reveals a pragmatic approach: jQuery and Bootstrap for reliability, Ant Design for consistency, and over-the-air updates for scale. The 'App-based Commissioning' headline suggests they've solved the installation nightmare that plagues most building automation systems. This is enterprise-grade software that happens to run on web technologies.
The most telling data point? Zero monthly website visits. Interel isn't a consumer-facing brand—it's a specialized B2B player whose customers are hotel chains and building operators. Their social profiles (Twitter, YouTube, LinkedIn) exist, but their real growth happens through enterprise sales cycles, not SEO. This is a company that has found a niche so specific they don't need to shout about it.
- Vertical focus: Hospitality and commercial real estate (not consumer smart home)
- API-first approach: Enterprise-grade APIs for integration at scale
- Legacy system compatibility: Door lock integrations suggest working with existing infrastructure
- Zero digital footprint: Proof that B2B infrastructure companies can thrive without viral marketing
The Anti-Startup Startup
Interel proves that boring, vertical-focused infrastructure businesses can be more valuable than consumer apps. They're not chasing unicorn status—they're building the invisible plumbing that makes smart buildings actually work.
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Interel
At INTEREL we power the Smart Building through our Home of Things and Hotel of Things™ ecosystem by connecting people, devices, and data.
At INTEREL we power the Smart Building through our Home of Things and Hotel of Things™ ecosystem by connecting people, devices, and data.
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About interelme.com
At INTEREL we power the Smart Building through our Home of Things and Hotel of Things™ ecosystem by connecting people, devices, and data.
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interelme.com uses 18 technologies across their website including Vidyard, Adobe Fonts, HSTS, and more.
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interelme.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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