For over 60 years, Interislander hasn't just sailed the Cook Strait; it has owned it. As the original ferry operator connecting New Zealand's North and South Islands, it controls the most vital economic artery in the country. This isn't just a ferry service; it's a national infrastructure asset with a captive audience.

"They don't compete on traffic; they own the route. In a duopoly with no real alternative, Interislander's biggest challenge isn't customer acquisition—it's operational excellence."

The data reveals a fascinating dichotomy. While the brand markets 'breathtaking views' and 'premium lounges,' the traffic intent is overwhelmingly functional. Users search for 'ferry wellington to picton' (2,060 volume) not for the joy of the journey, but out of necessity. This is a volume business built on a geographic choke point.

• Monopoly on the Cook Strait route creates immense pricing power
• Heavy reliance on organic search indicates strong brand equity
• Tech stack is functional but lacks modern progressive web app (PWA) depth
• Revenue per employee suggests high operational efficiency