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IntermixIT: The Lean MSP Machine
How a small team built a $1.6M revenue engine focused on Microsoft 365
In a market dominated by faceless giants, IntermixIT proves that focused execution beats scale. With just 18 employees generating $1.6M in revenue, this Chester-based MSP isn't chasing enterprise contracts—they're dominating Microsoft 365 implementation for local businesses.
"They don't try to be everything to everyone—they own Microsoft 365 and cybersecurity, period."
The Local Advantage
IntermixIT's traffic profile reveals a classic local dominance strategy: 48% direct traffic suggests strong word-of-mouth and repeat business. Their top keyword 'msp and it contractors in chester, pa' with 140 monthly searches shows they own their geographic backyard. This isn't accidental—it's a deliberate choice to be the go-to provider in Chester County rather than a footnote in a national directory.
The Microsoft 365 Play
The data tells a clear story: IntermixIT is riding the Microsoft 365 wave with surgical precision. Their keyword strategy targets 'microsoft 365' (2.7M monthly volume) and 'ms365' (82K volume) variants, positioning them as specialists rather than generalists. For a small MSP, this focus is critical—by becoming the local expert in Microsoft's cloud ecosystem, they avoid competing with larger providers on price and compete on expertise instead.
What makes IntermixIT fascinating isn't what they do—it's what they choose not to do. They don't offer custom software development, they don't chase government contracts, and they don't pretend to be a cybersecurity vendor. Instead, they've built a lean machine around a specific pain point: helping small and medium businesses navigate the Microsoft 365 migration and security landscape.
- Revenue per employee: ~$89K—efficient for a service business
- 18 employees serving an estimated 200-300 clients (based on typical MSP ratios)
- Strong social presence across 4 platforms suggests active community engagement
- Help desk portal indicates scalable support infrastructure
The Anti-Scale Playbook
IntermixIT proves that in MSP land, depth beats breadth every time.
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Managed IT and Cybersecurity Services | IntermixIT
IntermixIT offers managed IT and cybersecurity services to simplify technology and protect your data. Schedule a 15-minute call today.
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Run Faster, Safer, and Smarter with IT That Actually Works We deliver proactive Managed IT and Cybersecurity Services that protect your systems, support
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About intermixit.com
IntermixIT offers managed IT and cybersecurity services to simplify technology and protect your data. Schedule a 15-minute call today.
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intermixit.com uses 18 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, PHP, and more.
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intermixit.com receives approximately 1.4K monthly visitors and ranks #9,405,604 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:11 on the site.
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