intermixonline.com
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Intermix: The High-End Fashion Boutique Stuck in the Past
A $111M revenue brand with a 1.4-star rating and no SEO strategy
IntermixOnline.com is the digital storefront of a luxury fashion retailer that has mastered the art of selling expensive clothes but completely failed at building a sustainable online business. With 8,000 monthly visits and a Trustpilot score of 1.4, this isn't a thriving e-commerce operation—it's a cautionary tale.
"They're making $111M selling clothes nobody can find online."
The SEO Black Hole
Intermix's traffic profile is alarming. With 54% direct traffic and only 28% organic search, they're completely dependent on brand recognition. Their top keywords are 'intermix' and 'intermix clothing'—branded searches from existing customers. They're not attracting new customers through discovery. The 'undefined' country showing 100% traffic share suggests their analytics are broken or they're not tracking international traffic at all.
The Trust Deficit
With 59 reviews and a 1.4/5 Trustpilot rating, Intermix has a customer satisfaction crisis. This isn't a few angry customers—it's a systemic failure. For a luxury fashion retailer, where experience is everything, this rating is catastrophic. Compare this to their $111M revenue and 394 employees: they're a mid-sized company with a tiny startup's digital footprint and terrible customer sentiment.
The tech stack tells a story of a company trying to move fast but lacking direction. They're using Shopify (smart), Tailwind CSS, Bootstrap, and Ant Design—a confusing mix suggesting multiple teams building without coordination. Klaviyo and Zendesk are standard e-commerce tools, but they're not compensating for the fundamental lack of traffic and trust.
- Revenue is strong at $111.8M, but digital presence is weak
- Top keywords reveal zero non-branded SEO strategy
- Trustpilot 1.4/5 indicates severe customer experience issues
- Traffic is dominated by direct visits, not discovery
- Tech stack is bloated and inconsistent
Intermix is a brick-and-mortar retailer wearing digital clothing
Their $111M revenue comes from physical stores and existing customers, not from growing their online presence. Without fixing their SEO, customer experience, and digital strategy, they're vulnerable to digital-first competitors who actually understand modern e-commerce.
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Open Graph Image
http://www.intermixonline.com/cdn/shop/files/IMC_Logo.png?v=1742363788&width=2048
Meta Tags
INTERMIX® Designer Clothing
Shop The Latest Styles From Hundreds Of Top Designers And Luxury Brands at IntermixOnline.com.
H1 Tags
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INTERMIX
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Reviews (20)
I bought a dress for my wedding at…
I bought a dress for my wedding at Nordstrom and then looked online and found it at Intermix for $200 less than I paid. I immediately bought the dress so I could return the the other one. After I placed the order, I read the reviews here and was scared I made a big mistake and would lose money. However the dress arrived quickly and was exactly what I ordered! Maybe I was lucky but I have zero complaints!
Didn’t accept my return
Horrible experience !!!! Didn’t accept my return from the store in LA, because they think a tag been re-attached. Item is bad quality, very wrinkly and not fitting properly- I don’t want it. Do not recommend! Bad customer service. I’ll never be back.
I don’t even want to give it a star
I don’t even want to give it a star. Returned a dress in December but they only approved an exchange. Everything I wanted to was out of stock or didn't have my size. The buyout happened and with an announcement they returned the damaged dress. I have tried contacting them for months. I finally heard back with an apology email sating that they will only honor returns of purchases made at the end of March and on.
Run don’t walk away from Intermix and…
Run don’t walk away from Intermix and report the company for unethical business practices as it is passing off customers since it’s recent buyout. Customers can’t get their entitled refunds for purchases or any other customer service answer you are looking for. Complete mess, unorganized chaos and incapable customer service agents tending to phone lines and emails. Never will I shop at Intermix ever again.
I emailed them and I got lies not…
I emailed them and I got lies not accountability of where my order went it's a scam people! RUN EVERYONES hearing different stories from them
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About intermixonline.com
Shop The Latest Styles From Hundreds Of Top Designers And Luxury Brands at IntermixOnline.com.
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Technology Stack
intermixonline.com uses 18 technologies across their website including AccessiBe, Adobe Fonts, hCaptcha, reCAPTCHA, and more.
Accessibility
AccessiBe
Fonts
Adobe Fonts
Security
hCaptcha, reCAPTCHA
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
OneTrust
Email Marketing
Klaviyo
Traffic & Audience
intermixonline.com receives approximately 8.0K monthly visitors and ranks #2,493,371 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:14 on the site.
The majority of intermixonline.com's traffic comes from .
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