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Interrodata: The AI Insight Engine
A deep dive into the stealthy $0.4M revenue analytics startup redefining retail data
In a world drowning in data, Interrodata (via its Dijuno brand) is betting big on AI to find the signal in the noise for retail and FMCG. With just 12 employees and zero paid traffic, they are preaching a message of 'radical sales growth'—but is it a whisper or a roar?
"They aren't selling dashboards; they are selling outcomes. That is a high-stakes game for a team of twelve."
The Stealth Giant Strategy
Interrodata operates under the brand name 'Dijuno,' a classic stealth play to segment their market. They list their industry as 'Tech Services' rather than 'SaaS' or 'Analytics,' suggesting a heavy service component or a desire to fly under the radar of major competitors. Their revenue of $400k on a 12-person team implies a high-burn or a heavy investment in R&D over sales—a typical profile for a pre-Series A company building a deep tech moat.
The Zero-Traffic Paradox
The most striking data point is 'Monthly Visits: 0.' For a B2B SaaS company, this usually signals one of two things: either they are in total stealth mode, or their acquisition is entirely offline/relationship-driven. Given the CEO is listed as David Boon, they are likely relying on direct outreach and high-touch consulting sales rather than inbound marketing, which aligns with their 'radical sales growth' promise.
The tech stack reveals a pragmatic approach. They use jQuery and Bootstrap—technologies often associated with rapid prototyping or internal tools—alongside heavy hitters like Google Analytics and Google Ads. This suggests a team focused on product-market fit rather than bleeding-edge frontend architecture. The presence of the LinkedIn Insight Tag confirms they are tracking corporate visitors closely, likely waiting for the right enterprise lead to trigger a sales cycle.
- The 'Contact' email ([email protected]) is a bizarre anomaly—potentially a placeholder or a very specific recruitment agency partnership.
- They are targeting the volatile Retail & FMCG sectors, where data fragmentation is a massive pain point.
- The brand 'Dijuno' has a stronger social presence (Twitter/LinkedIn) than the root domain, indicating a pivot to brand-first marketing.
The Verdict: A Sleeping Lion?
Interrodata looks like a classic pre-scale B2B play: building tech before building traffic. Watch this space for a funding round or a sudden pivot to aggressive marketing.
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Dijuno | AI-Powered Analytics for Smarter, Faster Decisions in Retail & FMCG
dijuno is the AI-powered insight engine that uncovers valuable opportunities from multiple, complex data sets, empowering your teams to drive radical sales growth.
dijuno is the AI-powered insight engine that uncovers valuable opportunities from multiple, complex data sets, empowering your teams to drive radical sales growth.
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About interrodata.com
dijuno is the AI-powered insight engine that uncovers valuable opportunities from multiple, complex data sets, empowering your teams to drive radical sales growth.
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Technology Stack
interrodata.com uses 17 technologies across their website including Font Awesome, Google Fonts, Squarespace, Iubenda, and more.
Fonts
Font Awesome, Google Fonts
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Squarespace
Privacy & Consent
Iubenda
Marketing Automation
HubSpot
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
interrodata.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about interrodata.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit interrodata.com directly at https://interrodata.com.