intersection.com
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Intersection: The Quiet Giant of Urban Media
How a 48-person team built a $5.8M smart city empire from digital screens
While tech giants chase the metaverse, Intersection quietly dominates the physical world—transforming airports, subways, and city streets into programmable media networks. With just 48 employees generating $5.8M in revenue, they've built a hyper-efficient machine that turns urban infrastructure into advertising gold.
"They don't compete with digital ads—they own the physical spaces where attention is already captive."
The Efficiency Paradox
Intersection's model defies scaling logic. Most ad tech companies need hundreds of employees to manage $5.8M in revenue. Intersection does it with 48. Their secret? They don't create content—they provide the canvas. By owning the screens in airports, transit hubs, and public spaces, they become infrastructure rather than a service. The 62% direct traffic suggests advertisers know exactly where to find them, bypassing SEO and brand discovery entirely. This is B2B at its most transactional: when you need airport advertising, you call Intersection. No middlemen, no agencies, just direct access to premium inventory.
The Smart City Trojan Horse
Look deeper at Intersection's tech stack—PWA, Lazy Loading, Google Analytics—and you see the real play. They're not just selling ad space; they're building the nervous system of smart cities. Every digital screen becomes a data node. Every impression feeds analytics. The 30% organic search traffic for terms like 'intersection digital signage' and 'intersection airport advertising' reveals a specialized buyer who knows exactly what they want. This isn't mass-market ad tech; it's precision infrastructure for urban environments.
The traffic data tells a fascinating story. 90.4% of visitors come from 'undefined' countries—a technical quirk that likely masks concentrated US traffic in major metro hubs where Intersection operates. The top keywords reveal their playbook: 'intersection co' (1,040 monthly searches) shows brand recognition, while 'intersection airport advertising' (200 searches) and 'como anunciame en madison square garden' (190 searches) expose their exact inventory locations. They're not competing for generic 'digital signage' traffic—they're capturing intent from advertisers who've already decided to buy premium out-of-home placements.
- 48 employees vs $5.8M revenue = $120K revenue per employee
- 62% direct traffic indicates high-intent, repeat B2B buyers
- Specialized keyword strategy targets premium ad buyers, not general audiences
- Tech stack optimized for speed and analytics, not content creation
- Social presence focused on LinkedIn (1,000+ employees) rather than mass-market platforms
The Infrastructure Play
Intersection isn't building a media company—they're building the physical layer of urban advertising, one screen at a time.
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Open Graph Image
https://s3.amazonaws.com/ixn-p-81a77edd0ffa/wp-content/uploads/2017/09/27105338/Intersection-cityscape.png
Meta Tags
Intersection | Out of Home Advertising | Public Space Communications
Innovative outdoor advertising and smart city solutions that transform the urban environment and reach and engage consumers on their daily journeys.
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About intersection.com
Innovative outdoor advertising and smart city solutions that transform the urban environment and reach and engage consumers on their daily journeys.
Company Overview
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Technology Stack
intersection.com uses 24 technologies across their website including jQuery, Chart.js, Bootstrap, DaisyUI, and more.
JavaScript Libraries
jQuery, Chart.js, Flickity
CSS Frameworks
Bootstrap
UI Libraries
DaisyUI
Web Standards
PWA, Twitter Cards
Performance
Lazy Loading
Analytics & Marketing
Google Analytics, Google Tag Manager
Traffic & Audience
intersection.com receives approximately 25.0K monthly visitors and ranks #1,123,012 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:01 on the site.
The majority of intersection.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about intersection.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit intersection.com directly at https://intersection.com.