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Yielder: The Quiet Giant of Dutch IT
Inside into.nu's €25M revenue machine that's redefining local tech consolidation
In a market dominated by global SaaS giants, Yielder (into.nu) is quietly building a €25M revenue empire by solving the messy, unsexy problem of fragmented IT for Dutch businesses. This isn't a unicorn story—it's a blueprint for sustainable, profitable growth in enterprise tech.
"They're not chasing viral growth—they're building a fortress of recurring revenue through deep, local relationships."
The Dutch Consolidation Play
Yielder isn't a product company; it's a holding company disguised as a service provider. With 157 employees generating €25M in revenue, they're achieving ~€160K revenue per employee—a metric that screams efficiency. This is classic private equity-style rollup strategy applied to the fragmented Dutch IT and telecom market. They're not building the next Slack; they're buying, integrating, and servicing the essential tools businesses actually need.
Traffic That Signals Trust
With 24,681 monthly visits and a staggering 68% direct traffic, Yielder's audience isn't discovering them through SEO hacks—they're returning. This is the hallmark of a B2B relationship business. The 22% organic search traffic suggests they're not optimizing for keywords; they're optimizing for outcomes. When 2 out of 3 visitors type your URL directly, you've built a brand that sticks in the enterprise consciousness.
The tech stack reveals their approach: jQuery, Tailwind CSS, Bootstrap, and Ant Design. This isn't a bleeding-edge startup using the latest frameworks. It's a pragmatic, stable stack built for reliability over flashiness. The presence of Vite and Slick shows they're modernizing where it matters, but they're not chasing trends. This is a company that picks technology to solve business problems, not to win developer awards.
- Revenue per employee: ~€160K (highly efficient for services)
- Direct traffic dominance: 68% (proves brand stickiness)
- Local-first strategy: 100% Netherlands traffic share
- Pragmatic tech stack: Stability over bleeding-edge innovation
The Anti-Unicorn Playbook
Yielder proves that €25M in boring, profitable revenue is worth more than a €25M valuation in hype. They're not building for acquisition—they're building for longevity.
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https://yielder.com/wp-content/uploads/2025/02/YLDR_Header01.jpg
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Yielder - Jouw partner in slimme IT- & communicatieoplossingen
Ontdek hoe Yielder Group jouw bedrijf helpt groeien met innovatieve IT- & communicatieoplossingen.
Yielder
Unlock the potential of IT & Communication
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About into.nu
Ontdek hoe Yielder Group jouw bedrijf helpt groeien met innovatieve IT- & communicatieoplossingen.
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into.nu uses 20 technologies across their website including Vimeo, Font Awesome, Google Fonts, reCAPTCHA, and more.
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Vimeo
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PHP
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Traffic & Audience
into.nu receives approximately 24.7K monthly visitors and ranks #1,316,652 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 2:09 on the site.
The majority of into.nu's traffic comes from .
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