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The European Invoice Finance Marketplace
A 4-person team tackling a $2.7T invoice financing gap with a 2.7/5 Trustpilot rating
In a market dominated by banking giants, Investly.co is betting on a simple premise: European SMEs shouldn't wait 90 days for invoices to clear. With just 4 employees and a sub-$1M revenue footprint, they're attempting to digitize a legacy process that still relies heavily on paper and fax machines.
"Investly isn't just processing invoices—it's commoditizing a $2.7 trillion European market that banks have ignored for decades."
The Micro-Team Power Play
Four people. That's the entire workforce behind Investly's marketplace. This isn't a scaling issue—it's a strategic choice. In the fintech world where teams balloon to hundreds, Investly's lean structure suggests either extreme efficiency or a deliberate MVP approach. Their revenue per employee is ~$75K, which in fintech terms is either pre-traction or dangerously thin. The real question: can a team this size compete against traditional factoring giants like Bibby Financial Services or Aldermore?
The European Fragmentation Problem
Investly's core insight is that European invoice financing is fragmented by design. Unlike the US, where federal regulation creates uniformity, Europe is a patchwork of 27 different legal frameworks. Traditional factoring companies operate nationally, creating friction for cross-border trade. Investly's marketplace model theoretically aggregates liquidity across borders—but with zero reported monthly visits and N/A organic keywords, their digital footprint suggests they're still in stealth or early discovery mode. The 'furo' keyword (2,350 monthly searches) hints at potential brand confusion or a pivot strategy.
The Trustpilot rating of 2.7/5 from 22 reviews is telling. In financial services, trust is currency. Anything below 4.0 suggests either growing pains or fundamental friction in the user experience. For a company handling cash flow for businesses, this rating is a red flag that demands investigation. Are the complaints about speed, fees, or customer service?
- Tech stack reveals focus on conversion: Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag—all tracking tools for optimizing customer acquisition
- Bootstrap + Tailwind CSS suggests a modern but pragmatic frontend approach, prioritizing speed over custom design
- Zendesk integration indicates they're building customer support infrastructure, a critical need in financial services
- The 'furo' keyword (2,350 searches) is more popular than 'investly' itself—brand strategy needs immediate attention
The Micro-Fintech Paradox
Investly represents the new breed of fintech: lean, focused, and potentially fragile. They've built the infrastructure, but the missing ingredient is scale. With 4 employees and minimal digital footprint, they're either a sleeping giant in a $2.7T market or a cautionary tale about how hard it is to disrupt banking. The next 12 months will determine which.
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Investly - Invoice finance for growing businesses
Investly helps European businesses finance their 30-180 day invoices on an easy to use marketplace that brings them the best price from multiple providers. Sign up for free!
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Reviews (20)
Very happy with the performance so far
Very happy with the performance so far. Only had 0.28 EUR loss in 3 years of using this plattform.
We'd give more than five stars if we could!
What a brilliant first experience as an invoice financing client. We've been looking for a way to balance the needs of our ad-hoc web development clients - giving broader payment terms - with our own needs as a growing business of gaining fast access to monies earned. Previously, we invoiced all clients on seven day terms. While we offer clients a way to track their spending ahead of an invoice being generated, small business owners are busy and from experience haven't time to log in and view a pending balance as it builds during a month. This led to clients receiving a bill for more than anticipated and having only one week to cover. Stress; something which we aim to avoid; not create! Additionally, we are starting to attract more established clients to our service. When dealing with any established client with a finance / accounts team and the concept of bank runs, we have found it is typical to be met with requirements for a 30 day minimum invoice term oftentimes with preference for invoices falling due on a specific date to match up with bank runs. Faced with this, we set out in search of an way to enable us to offer 30 day (or more) invoice terms to both growing and established clients on medium to large invoices which would allow us to access most of the funds we had earned. After being extorted by a few high street bank quotations and hounded by phone calls from 'comparison sites' acting as little more than sales lead forms for call centres, we came across Investly quite by chance on Google. A few days after a smooth sign-up process expertly guided by Nick, we raised an invoice for a client on 39 day terms to match a desired payment date the client had requested. We uploaded the invoice to the platform and received an email informing us that our client had been contacted (with our permission, of course) to verify the invoice was genuine and sign-off on it. Triin from Investly then emailed us directly to add a very welcome personal touch to the process, keeping updated on the 3 hour process which followed. Once our client approved the invoice, Investly sprung into action. An auction commenced and investors on the marketplace made bids for parts of our invoice value. In under an hour, the auction was complete, and then came the incredible surprise. Triin updated us to confirm the auction had completed, and that payment was on its way. Literally minutes later my phone vibrated; my Barclays banking app informed me of a deposit landing in my account from Investly. I'm still processing this. Today, I invoiced a client on 39 day terms, and in around 3 hours, the mainstay of the invoice - less just 4.43% - was in our account. I'm in shock. Working in eCommerce, you can pay 3-5% to take a card payment, and that will only arrive on your invoice due date. Naturally with all of this I must say your mileage may vary - the very nature of the marketplace of investors behind Investly means that you may have a higher percentage than we experienced, but one thing I liked is that when I uploaded the invoice, Investly told us the minimum amount we would receive, and we could choose whether or not to accept the proposal. I've already converted two more of my clients onto 30+ day invoicing this afternoon as a result of my experience. I'm so very impressed. What a brilliant invention - its about time someone challenged the banks grip on invoice finance!
Used Investly to invoice finance my …
Used Investly to invoice finance my deals and can honestly say the process was quick and easy to set up along with payment the same week as long as the customer approves invoice. Also gives a good check on customers who have a bad rating which we pass on.
Fast, friendly and efficient
My business was looking to release some funding tied up in an invoice for the development of an app. Nick and Priit were superb throughout the process and kept me informed of progress at all stages and made it very easy and smooth. Would definitely recommend them and would use them again.
Thank you Alan!
What a great first Investly experience!
We are a small business with seasonal trade from large companies - and Investly did exactly what they said they would! We got a great deal on the invoice that was auctioned and the platform was simple and intuitive and the support from the Investly team made the whole process painless. Payment was made very swiftly and we will certainly use their services again - probably very soon!
Thank you Lori, looking forward to be a good help to you in the future!
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About investly.co
Investly helps European businesses finance their 30-180 day invoices on an easy to use marketplace that brings them the best price from multiple providers. Sign up for free!
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investly.co uses 18 technologies across their website including YouTube Embed, Font Awesome, Contentful, and more.
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investly.co receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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