invino.com
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Invino: The Flash Sale Wine Play
Analyzing a $3.5M revenue niche e-commerce play in the wine space
Invino.com isn't trying to be the next Vivino—it's playing a different game entirely. While competitors focus on reviews and discovery, Invino weaponizes urgency to move $3.5M in annual revenue through curated flash sales.
"They're not selling wine—they're selling the anxiety of missing out on a deal."
The FOMO Revenue Model
With only 24,927 monthly visits generating $3.5M, Invino achieves a staggering $140 revenue per visitor. This isn't a content play—it's pure conversion optimization. Their 46% direct traffic rate proves they've built a conditioned audience that returns daily to hunt deals, not to read tasting notes.
The Data Doesn't Lie
Their top keyword 'vino' gets 43,370 monthly searches, yet Invino captures only a fraction. The real gold is in hyper-specific queries like 'byrd cab sav estate reserve 2016'—20 monthly searches with high purchase intent. This is a long-tail hunting ground where big players don't bother.
The tech stack reveals a pragmatic approach. jQuery, Bootstrap, and Swiper scream 'move fast and ship conversions.' They're not building bleeding-edge React apps—they're optimizing for one thing: getting credit cards through a funnel. The lack of structured data suggests SEO isn't the growth engine; email and direct return traffic are.
- Traffic quality over quantity: 24K visits doing the work of 500K
- Direct traffic (46%) as a moat: conditioned buyers bypass search
- The 'undefined' country anomaly: 100% US focus or data blind spot?
- No Trustpilot presence: either confidence in brand or a missed trust signal
The Unsexy Billion-Dollar Playbook
Invino proves you don't need AI or Web3—just ruthless focus on conversion psychology and a conditioned audience that treats your site like a daily lottery.
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Traffic Sources
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5 keywordsHow is Invino's SEO?
Open Graph Image
https://s3.amazonaws.com/efcheckout/invino/social-og-image-96719.png
Meta Tags
- Insider Access for Wine Lovers
Insider access for wine lovers. The best deals on wines you actually want to drink!
H1 Tags
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About invino.com
Insider access for wine lovers. The best deals on wines you actually want to drink!
Company Overview
invino.com Social Media
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Phone Numbers
Technology Stack
invino.com uses 31 technologies across their website including UserWay, Font Awesome, Adobe Fonts, reCAPTCHA, and more.
Accessibility
UserWay
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
reCAPTCHA
Backend Frameworks
Laravel
CMS
Squarespace, Webflow
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Traffic & Audience
invino.com receives approximately 24.9K monthly visitors and ranks #1,061,486 globally. The website has a bounce rate of 75% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:11 on the site.
The majority of invino.com's traffic comes from .
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This page provides publicly available information about invino.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit invino.com directly at https://invino.com.