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Involve: The UK's Public Participation Powerhouse
How a 67-person non-profit is quietly reshaping democratic decision-making
While most tech startups chase viral growth, Involve.org.uk is building something far more valuable: a functional democracy. This isn't a flashy SaaS platform—it's a 67-person UK non-profit generating $9.4M annually by putting people at the heart of government decisions.
"They're not just analyzing democracy—they're engineering it from the ground up with public participation as the core product."
The Participation Economy
Involve operates in a niche that most tech companies ignore: public sector decision-making. Their 14,928 monthly visitors aren't scrolling for entertainment—they're seeking tools to engage with government. The 45% organic search traffic reveals a sophisticated content strategy around terms like 'forum theatre definition' and 'uk elections ngos,' positioning them as thought leaders in participatory democracy.
The Tech Stack Paradox
Their tech stack tells a fascinating story: Drupal for content management, Tailwind CSS for modern UI, and PWA capabilities for accessibility. This isn't a legacy system—it's a deliberate choice. They're using jQuery and Owl Carousel alongside modern frameworks, suggesting a pragmatic approach that prioritizes functionality over trendy tech. Cloudflare protects their infrastructure, while Google Analytics and Tag Manager track what matters: engagement, not just pageviews.
The leadership team is telling: CEO Sarah Castell leads a diverse group including Adam Mendum (Communications), Paul Hirmis (Projects), and regional heads like Rebekah McCabe. This isn't a founder-driven startup—it's an institution with deep expertise in public administration, psychology, and community engagement. Their LinkedIn and Facebook presence shows they're building professional networks, not chasing viral moments.
- Revenue model: Public sector contracts and grants (estimated from $9.4M revenue)
- Geographic focus: UK-wide with regional specialists (Northern Ireland presence)
- Content strategy: Educational content driving 45% organic traffic
- Technology: Pragmatic stack balancing accessibility with modern capabilities
The Democratic Infrastructure Play
Involve proves that 'boring' public sector tech can be both profitable and impactful. For investors and founders, the lesson is clear: the biggest opportunities aren't always in consumer apps—sometimes they're in rebuilding the foundations of democracy itself.
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Involve
We believe that people should be at the heart of decision-making
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About involve.org.uk
We believe that people should be at the heart of decision-making
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involve.org.uk Social Media
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Technology Stack
involve.org.uk uses 11 technologies across their website including Adobe Fonts, Drupal, Cloudflare, and more.
Fonts
Adobe Fonts
CMS
Drupal
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
involve.org.uk receives approximately 14.9K monthly visitors and ranks #1,725,617 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:21 on the site.
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This page provides publicly available information about involve.org.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit involve.org.uk directly at https://involve.org.uk.