In a world obsessed with Silicon Valley unicorns, iOCO operates in the shadows with the financial firepower of a publicly traded company and the agility of a startup. This South African ICT services provider isn't chasing hype cycles—it's delivering $236.6M in annual revenue by solving real problems across Europe, Africa, and the Middle East.

"When 65% of your traffic comes directly, you're not building a brand—you're building a utility."

The keyword data tells a revealing story: 'ioco' (850 monthly searches) and 'eoh holdings' (320) dominate their search landscape. This suggests iOCO operates within or emerged from the EOH Holdings ecosystem—a major South African technology group. Their brand is still establishing independence from its corporate parent, but the revenue numbers prove they're no mere subsidiary. They're a powerhouse finding its own identity.

• Strategic acquisition of EOH's cloud and security divisions positions them as a specialist in high-margin services
• 1,207 employees across multiple continents suggests mature operational infrastructure, not a startup scaling recklessly
• Direct traffic dominance (65%) indicates strong client relationships and repeat business—enterprise stickiness
• The undefined traffic geography (98.4%) is actually their moat: deep penetration in African markets where global competitors struggle