iotfy.co
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IoTfy: The Invisible Engine for Smart Appliances
How a 48-person team is quietly powering the smart home revolution from India
While consumer brands battle over smart home market share, IoTfy is building the infrastructure that makes the entire ecosystem function. This isn't a consumer play—it's the B2B backbone quietly powering your connected appliances.
"IoTfy isn't selling smart lights to consumers—they're selling the intelligence that makes brands' lights smart."
The B2B2C Infrastructure Play
IoTfy operates in the shadows of the consumer IoT explosion. With $5.6M in revenue from just 48 employees, they've achieved remarkable efficiency—approximately $116K revenue per employee. This isn't a high-growth VC rocket ship; it's a disciplined, profitable infrastructure business. Their model is simple: power appliance manufacturers, smart home brands, and electronics companies with the backend technology they need to connect devices. The website traffic (zero monthly visits) isn't a failure—it's a strategic choice. They don't need consumer eyeballs; they need enterprise contracts.
Technical Stack: Pragmatic Over Flashy
Their tech stack tells a story of practical execution. Built on jQuery, Bootstrap, and Tailwind CSS, they're not chasing the latest frameworks. They use Owl Carousel for visual presentation, Google Analytics for tracking, and Font Awesome for icons. This isn't a bleeding-edge stack—it's reliable, battle-tested technology that gets the job done. The presence of DaisyUI on Tailwind suggests they care about developer experience and rapid prototyping. This is a team that ships, not just architects.
The leadership team—Arpit Chhabra (CEO), Shashank Saxena (Co-founder), and Sushant Taneja (CTO)—brings a balanced mix of business and technical expertise. With a CTO in place, they signal serious technical depth. The absence of funding data is telling: this is either bootstrapped or has strategic investors who don't require public disclosure. For a company serving enterprise clients, that's often a strength, not a weakness.
- Hyper-focused on B2B infrastructure, not consumer products
- Efficient revenue-per-employee ratio ($116K)
- Strategic silence on public traffic metrics
- Pragmatic tech stack prioritizing reliability
- Leadership team with balanced technical/business expertise
The Quiet Giant in Your Smart Home
IoTfy proves that in the IoT gold rush, the shovel makers—especially the disciplined, profitable ones—are often the smartest bets. They're not building the next smart speaker; they're ensuring your entire smart home actually works.
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IoT Solutions for Smart Home Automation, Appliances and Consumer Electronics - IoTfy
IoTfy is a leading Iot solutions provider for smart home automation, smart home lighting. Our smart home technology allows you to fully automate and control your smart lights, plugs, switches, bulb, appliances and electronics.
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About iotfy.co
IoTfy is a leading Iot solutions provider for smart home automation, smart home lighting. Our smart home technology allows you to fully automate and control your smart lights, plugs, switches, bulb, appliances and electronics.
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Technology Stack
iotfy.co uses 10 technologies across their website including Font Awesome, Google Fonts, Google Analytics, Twitter Cards, and more.
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Font Awesome, Google Fonts
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Owl Carousel, Prism, jQuery
Traffic & Audience
iotfy.co receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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