iovation.com
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iovation: The Invisible Fraud Shield
A $6.2M revenue company protecting 4B devices globally. Here's their playbook.
iovation doesn't sell to consumers—they hide in your stack, deciding if you're a human or a fraudster in milliseconds. With just 40 employees, they're the ghost in the machine for thousands of businesses.
"They process millions of decisions daily with a team smaller than most Series A startups. That's not efficiency—that's surgical precision."
The Device Intelligence Play
iovation's TruValidate isn't another CAPTCHA replacement—it's a reputation engine for devices. By fingerprinting 4B+ devices globally, they create a trust score that travels across their network. Your fraudster in San Francisco is flagged before they hit the button in Seattle.
The Traffic Paradox
Here's the fascinating part: 59% of traffic is direct, 17% organic. This screams enterprise sales motion and brand recognition. They're not playing the SEO game—they're getting bookmarked by fraud teams and called in for RFPs. The 'undefined' traffic (59%) likely masks enterprise integrations where iovation lives invisibly inside other platforms.
The tech stack tells its own story: Tailwind, Bootstrap, Hotjar, LinkedIn Insight Tag. It's a no-nonsense, conversion-optimized machine. They're not wasting cycles on bleeding-edge frameworks—they're shipping fast and measuring everything. This is a team that knows their ICP and isn't distracted by shiny objects.
- Co-founders Jon Karl and Molly O'Hearn have been running this for years—this isn't a pivot, it's a focused mission
- With $16M raised over what appears to be a long runway, they've been capital efficient to a fault
- Revenue per employee is ~$155K—solid for a services-adjacent SaaS play
The Silent Giant of Fraud Prevention
iovation proves you don't need hype when you have real moats. 40 people, $6.2M, and a network effect that's invisible until you try to compete with it.
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TruValidate | TransUnion
Empower your business with TruValidate: Engage consumers confidently across channels, help reduce fraud and enhance the customer experience. Learn how.
TruValidate
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About iovation.com
Empower your business with TruValidate: Engage consumers confidently across channels, help reduce fraud and enhance the customer experience. Learn how.
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Technology Stack
iovation.com uses 21 technologies across their website including Google Fonts, reCAPTCHA, Cloudflare, and more.
Fonts
Google Fonts
Security
reCAPTCHA
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag +2 more
Feedback
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Traffic & Audience
iovation.com receives approximately 5.4K monthly visitors and ranks #2,065,721 globally. The website has a bounce rate of 29% with visitors viewing an average of 14.1 pages per visit. Users spend an average of 15:17 on the site.
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This page provides publicly available information about iovation.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit iovation.com directly at https://iovation.com.