ipegs.co.uk
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iPEGS: The Micro-SaaS Powering Paperless Forms
A 4-person team generating $300K revenue by digitizing niche paperwork.
In a world obsessed with AI and massive scale, iPEGS.co.uk offers a masterclass in focused, profitable bootstrapping. This isn't a Silicon Valley unicorn; it's a lean UK operation solving a painfully specific problem: the tyranny of paper forms. From massage therapy consults to corporate onboarding, iPEGS is quietly digitizing workflows for a fraction of the cost of enterprise giants.
"They aren't building an empire; they are building a utility. And in the B2B SaaS world, utility beats hype every time."
The Niche is the Strategy
With only 7,823 monthly visits, iPEGS isn't trying to be a household name. Their traffic profile reveals a strategy of deep vertical penetration. While their global rank sits at #2.3M, their keyword data tells a different story. They rank #1 for 'massage consultation form'—a hyper-specific term with 90 monthly searches. This is the essence of micro-SaaS: own the small, forgotten corners of the internet where larger competitors ignore.
The Revenue-to-Traffic Ratio
Here is where the data gets interesting. A typical SaaS company with 7.8k monthly visits might struggle to hit $100k ARR. Yet iPEGS generates $300k. This suggests two things: an exceptionally high conversion rate or a high average contract value (ACV) for their enterprise clients. With a team of only 4 (Adam Leese and Steve Roche included), their revenue-per-employee is approximately $75k—excellent for a bootstrapped UK tech company.
The technology stack is pragmatic, not flashy. They rely on jQuery, Bootstrap, and Tailwind CSS—proving that you don't need React or Next.js to run a profitable SaaS. They prioritize stability and speed over trendy frameworks. Google Analytics and reCAPTCHA integration show a focus on security and data-driven decision-making, essential for handling sensitive form data.
- Traffic Efficiency: 55% of traffic is organic, indicating strong SEO moats in their niche keywords.
- Lean Operations: 4 employees managing a $300k revenue stream implies extreme operational efficiency.
- Device Agnostic: The core value prop—access on any device—is table stakes but executed reliably.
- Legacy Tech, Modern Results: Proving that 'boring' technology stacks (jQuery/Bootstrap) can still drive modern SaaS revenue.
The Anti-Hype Playbook
iPEGS proves that you don't need to be a unicorn to win. You just need to be useful.
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Go Paperless with iPEGS Electronic Forms and App Forms
iPEGS helps individuals and businesses to Go Paperless with our Electronic Forms. Customers and Employees can access and submit forms on any device.
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About ipegs.co.uk
iPEGS helps individuals and businesses to Go Paperless with our Electronic Forms. Customers and Employees can access and submit forms on any device.
Company Overview
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Technology Stack
ipegs.co.uk uses 16 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
Analytics & Marketing
Google Analytics
Traffic & Audience
ipegs.co.uk receives approximately 7.8K monthly visitors and ranks #2,372,191 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 5:06 on the site.
The majority of ipegs.co.uk's traffic comes from .
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