ipinfo.io
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The $0.9M Giant: IPinfo's Brutal Efficiency
How a 10-person team built the internet's IP backbone and dominated a $1.2M keyword
IPinfo isn't just a lookup tool—it's the silent infrastructure powering 2.1 million monthly requests from a team of ten. While others chase scale, they chase precision, turning IP data into a $0.9M revenue engine with ruthless efficiency.
"They own 'what is my IP'—a 1.3M monthly search volume keyword—and that's their moat, not their ceiling."
The Developer's Silent Partner
With 48% direct traffic, IPinfo has achieved what most SaaS companies dream of: a product that users bookmark, not search for. Developers don't stumble upon IPinfo; they integrate it into their stack. This isn't marketing-driven growth—it's utility-driven retention. The 4.3M backlinks aren't just SEO vanity; they're a testament to being the default reference in documentation, tutorials, and stack overflow answers.
The 10-Person Revenue Engine
At $0.9M revenue with 10 employees, IPinfo generates $90k per employee—a staggering efficiency ratio for a data company. They've bypassed the enterprise sales trap entirely. No bloated sales team, no custom implementations. Their model is pure product-led growth: developers sign up via API docs, not sales calls. This lean structure allows them to iterate faster than legacy IP intelligence giants who are weighed down by enterprise overhead.
The tech stack reveals their philosophy: Tailwind CSS for speed, PWA for accessibility, and Hotjar for understanding user intent. They're not building a feature factory; they're building a precision instrument. Every technology choice serves the core mission: deliver IP data faster, more accurately, and with less friction than anyone else.
- Owns the 'what is my IP' search vertical (1.3M monthly volume)
- 48% direct traffic proves product-market fit beyond SEO
- 4.3M backlinks = the internet's de facto IP reference
- 90k revenue per employee beats most SaaS benchmarks
The Unsexy Billion-Dollar Play
IPinfo proves that infrastructure data, not flashy apps, builds lasting businesses. While others chase AI hype, they own the foundational layer of the internet—and that's a moat no competitor can easily cross.
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5 keywordsHow is Ipinfo's SEO?
Open Graph Image
https://website-cdn.assets.ipinfo.io/images/og/og_homepage.jpg
Meta Tags
IP Data Intelligence for Developers & Enterprises | IPinfo
IPinfo, the trusted global leader in IP address data and intelligence. Powering applications and security solutions for developers and businesses.
IPinfo | The Trusted IP Data Provider for Developers & Enterprises
IPinfo delivers fast, accurate, and reliable IP data to power fraud detection, geolocation, analytics, and more. Trusted by over 500,000 developers.
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IPInfo
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Reviews (11)
IPINFO is the best option
I am using for my personal use to do time pass in coding and developing.... Man if you know for what purpose you wanna use plus return quick call of json to output result that is the best what make IPINFO the reputable amongst others....
Great networking snapshot free features.
Highly recommended free service has useful data in a snapshot. The 1 star reviews like some guy claiming this website took out four car loans and whatever other nonsense either doesn’t know how networking really works, is an idiot or mentally ill. Anyways keep up the good work ip info
My go-to site
Leaving a 5-star here to counter the silly 1-star reviews.. Great service, accurate and easy to use.
Free, useful service
IPinfo provides a useful service with a free tier and makes it very simple to get started. Their support is also responsive and helpful.
IPInfo Recommendation
Very convenient access to fraud detection data, GeoIP, and provider info all in one place.
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About ipinfo.io
IPinfo, the trusted global leader in IP address data and intelligence. Powering applications and security solutions for developers and businesses.
Company Overview
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Technology Stack
ipinfo.io uses 25 technologies across their website including Adobe Fonts, HSTS, Termly, and more.
Fonts
Adobe Fonts
Security
HSTS
Privacy & Consent
Termly
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag +2 more
Analytics & Marketing
Kissmetrics, Matomo, PostHog, Clarity +3 more
Traffic & Audience
ipinfo.io receives approximately 2.1M monthly visitors and ranks #29,065 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 2:07 on the site.
The majority of ipinfo.io's traffic comes from undefined, undefined, .
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This page provides publicly available information about ipinfo.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ipinfo.io directly at https://ipinfo.io.