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iplicit: The UK's Silent Cloud Accounting Giant
How a 137-person team is quietly disrupting a $24B market with complex accounting software
In a market dominated by giants like Sage and Xero, iplicit is executing a brilliant stealth attack. While most SaaS companies chase shiny new features, they're solving the gritty, unsexy problem of complex accounting for mid-market organizations. And the numbers prove it's working.
"They're not building features for features' sake—they're building infrastructure for complexity."
The Mid-Market Sweet Spot
iplicit targets the underserved gap between basic SMB accounting (QuickBooks, Xero) and enterprise ERP (SAP, Oracle). With 62% direct traffic, they're not relying on SEO hacks—they're building a brand that companies actively seek out. The 33% organic search traffic suggests strong word-of-mouth in professional circles.
Growth Trajectory
At $24.6M revenue with 137 employees, iplicit maintains a remarkable $179K revenue per employee—indicating efficient scaling. The $30.9M funding suggests investors see a path to disrupt the UK's accounting software market, estimated at $2.4B annually. Their keyword strategy reveals intent: 'iplicit api integration' and 'iplicit tech stack' searches show technical buyers evaluating them seriously.
The tech stack tells its own story. Built on modern foundations (Vite, Tailwind CSS, GSAP) yet grounded in proven frameworks (jQuery, Bootstrap), iplicit balances innovation with reliability. This isn't a startup chasing trends—it's a pragmatic engineering team building for longevity. The absence of heavy social media presence (N/A Trustpilot reviews, minimal social profiles) suggests they're focused on product-market fit over vanity metrics.
- Complex accounting automation for mid-market organizations
- API-first architecture for seamless integrations
- Cloud-native infrastructure built on modern web technologies
- UK-based team with deep domain expertise in financial software
The Quiet Disruptor Strategy
iplicit isn't trying to be the next unicorn—they're building an essential infrastructure company that will own the complex accounting niche for decades.
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About iplicit.com
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Technology Stack
iplicit.com uses 21 technologies across their website including Google Fonts, HSTS, Webflow, and more.
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Traffic & Audience
iplicit.com receives approximately 50.0K monthly visitors and ranks #591,339 globally. The website has a bounce rate of 26% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 2:01 on the site.
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