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iponweb.com
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iponweb.com

18 technologies
VerifiedVisit15.3K/mo$27M16818 Tech24 Leads
Deep Dive

The Ad Tech Backend Powerhouse You've Never Heard Of

Why iponweb's infrastructure is the invisible engine behind the digital ad economy

While the ad tech world chases the next shiny object, iponweb quietly powers the transactional backbone for millions of ads per second. This isn't a startup chasing headlines—it's the industrial infrastructure that makes the entire ecosystem function.

168
employees globally
$26.8M
annual revenue
38%
direct traffic (trust signal)
19%
organic search discovery

"In ad tech, the infrastructure layer is where real value gets built—and where most investors completely miss the opportunity."

The Invisible Middleman

With just 168 employees generating $26.8M in revenue, iponweb operates with remarkable efficiency. That's $159K in revenue per employee—exceptional for an infrastructure company. Their team includes heavyweights like Sergei Grigoryev (Head R&D) and Bill Harmon (Head Agency Sales - Americas), suggesting a focus on technical excellence over growth-at-all-costs.

The Traffic Paradox

Here's what's fascinating: 38% of their traffic is direct. For an infrastructure play, that's unusually high. It suggests their brand is trusted by enterprise clients who type 'iponweb' directly into their browser. The 19% organic search traffic reveals they're being discovered by industry professionals searching for 'bidcore' and 'iab categories'—terms only insiders would know.

Their keyword strategy reveals a deliberate focus on the technical layer. 'Bidcore' and 'iab categories' aren't consumer terms—they're the language of ad ops engineers and platform builders. This is infrastructure marketing, not brand marketing.

  • BidSwitch division shows specialized infrastructure focus
  • Technical stack includes enterprise tools (New Relic, Zendesk)
  • Global leadership team spans Americas, EMEA, and engineering
  • Traffic patterns indicate B2B enterprise client base
No viral marketing campaigns
Enterprise-grade infrastructure
No consumer-facing products
Deep technical moats
No venture funding hype
Profitable, sustainable growth

The Infrastructure Play That Actually Matters

While everyone chases the next ad format, iponweb builds the pipes that make all formats possible. That's where real enterprise value gets created.

What tech stack does Iponweb use?

24 detected
Programming Languages1
Cloud & Hosting1
Customer Support1
Analytics & Marketing2
Performance1
Web Standards1
JavaScript Libraries3
Tracking & Analytics6
G
Google Analytics
G
Google Tag Manager
C
Cloudflare
J
jsDelivr
G
Google Tag Manager
N
New Relic

How much traffic does Iponweb get?

Traffic & Engagement

15.3K
Monthly Visits
2.4
Pages/Visit
0:46
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend-34%
23.1K
Oct 2025
Oct
16.6K
Nov 2025
Nov
15.3K
Dec 2025
Dec

Traffic Sources

Search
19%
Direct
38%
Social
35%
Referrals
7%
Email
0%
Paid
1%

Where is Iponweb's audience located?

🌍69.4%
🌍8.9%
🌍5.1%
🌍4.8%
🌍2.6%

What keywords does Iponweb rank for?

5 keywords
1bidcore110 vol
2iab categories2.8K vol$3.76
3iponweb u-slicer80 vol
4iponweb610 vol$4.29
5liveramp data marketplace160 vol$24.10

How is Iponweb's SEO?

Meta Tags

title111 chars

Criteo Enters Into Exclusive Negotiations to Acquire IPONWEB, a Market-Leading AdTech Platform Company | Criteo

description70 chars

Read the latest Criteo press releases and other ad tech industry news.

languageEN-US

H1 Tags

h1Criteo Enters Into Exclusive Negotiations to Acquire IPONWEB, a Market-Leading AdTech Platform Company

Schema Types

Unknown

What is Iponweb's revenue?

$27M
Annual Revenue
168
-26%
Employees
$160K
Revenue/Employee
Covent Garden, UK
Headquarters

Who works at Iponweb?

Loading leads...

What do customers think of Iponweb?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Iponweb

What is Iponweb's Revenue?
Iponweb generates approximately $27M in annual revenue. With 168 employees, that's $159,500 per employee.
What does Iponweb do?
Read the latest Criteo press releases and other ad tech industry news.
How fast is Iponweb growing?
Iponweb employee count has changed by -26% year over year.
What technologies does Iponweb use?
Iponweb uses 18 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, PHP, Framer, WordPress.
Who are Iponweb's competitors?
Iponweb's main competitors include ConvertKit, sumo, Mailshake, B-kin, Shareasale.com. These companies operate in similar markets and compete for the same customer base.

Export Data

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What are Iponweb's key pages?

Export iponweb.com Data

Download the complete tech stack, analytics, leads, and company data for iponweb.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About iponweb.com

Read the latest Criteo press releases and other ad tech industry news.

Company Overview

iponweb.com
Website
computers_electronics_and_technology
Industry
#1,494,770
Global Rank
15.3K
Monthly Visitors
18
Technologies
24+
Employees

Technology Stack

iponweb.com uses 18 technologies across their website including Font Awesome, PHP, Framer, WordPress, and more.

Fonts

Font Awesome

Programming Languages

PHP

CMS

Framer, WordPress

CDN

cdnjs, unpkg, jsDelivr

Cloud & Hosting

Cloudflare

Customer Support

Zendesk

Traffic & Audience

15.3K
Monthly Visits
36%
Bounce Rate
2.4
Pages/Visit
0:46
Avg. Duration

iponweb.com receives approximately 15.3K monthly visitors and ranks #1,494,770 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:46 on the site.

The majority of iponweb.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is iponweb.com?
Read the latest Criteo press releases and other ad tech industry news.
What technologies does iponweb.com use?
iponweb.com uses 18 technologies including Font Awesome, PHP, and 12 more. View the full tech stack analysis above.
How do I contact iponweb.com?
You can contact iponweb.com via email at [email protected] or through their contact page.
What are iponweb.com's social media accounts?
iponweb.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is iponweb.com hiring?
Check iponweb.com's careers page for current job openings and opportunities. The company has 24+ known employees.
How popular is iponweb.com?
iponweb.com receives approximately 15.3K monthly visitors and ranks #1,494,770 globally. Traffic is declining by 7.8% month-over-month.

Related Searches

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This page provides publicly available information about iponweb.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit iponweb.com directly at https://iponweb.com.