While the ad tech world chases the next shiny object, iponweb quietly powers the transactional backbone for millions of ads per second. This isn't a startup chasing headlines—it's the industrial infrastructure that makes the entire ecosystem function.

"In ad tech, the infrastructure layer is where real value gets built—and where most investors completely miss the opportunity."

Their keyword strategy reveals a deliberate focus on the technical layer. 'Bidcore' and 'iab categories' aren't consumer terms—they're the language of ad ops engineers and platform builders. This is infrastructure marketing, not brand marketing.

• BidSwitch division shows specialized infrastructure focus
• Technical stack includes enterprise tools (New Relic, Zendesk)
• Global leadership team spans Americas, EMEA, and engineering
• Traffic patterns indicate B2B enterprise client base