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The 38-Person Biometric Bet
How authID is betting big on passwordless authentication with a lean team and focused strategy
In a world drowning in passwords, authID is betting that your face and fingerprint are the future. With just 38 employees and $4.4M in revenue, this biometric authentication specialist is navigating one of tech's most competitive landscapes.
"In biometric authentication, being small isn't a weakness—it's a survival strategy against the identity giants."
The Leadership Triangle
Philip Beck leads as Chairman/CEO & President, while Matthew Cordis drives business development and Jonathan Ellis manages EMEA sales. This lean leadership structure suggests a company focused on execution over expansion, with Beck likely steering the strategic vision while Cordis and Ellis handle regional growth.
The Zero-Visitors Paradox
Despite zero recorded monthly visits and no organic search traffic, authID persists. This isn't a failure—it's a signal. They're likely operating through enterprise sales channels, direct partnerships, and B2B relationships rather than consumer-facing web traffic. Their game isn't SEO; it's boardroom deals and integration partnerships.
The biometric authentication market is dominated by giants like Okta, Auth0, and Microsoft. AuthID's approach appears to be carving out a specialized niche rather than competing head-on. With a tech stack featuring jQuery, Tailwind CSS, and Bootstrap, they're prioritizing functionality over flashy front-end experiences—typical for a B2B authentication service where reliability trumps visual flair.
- Specialized focus: Passwordless authentication via biometrics
- Enterprise-first strategy: Zero consumer web traffic indicates B2B model
- Lean operations: 38 employees for $4.4M revenue = ~$115K revenue per employee
- Global ambition: EMEA sales leadership suggests international expansion plans
The Quiet Giant Strategy
authID isn't playing the VC-fueled growth game—they're building a sustainable biometric authentication business through focused execution and enterprise relationships. For investors and founders, this represents a different playbook: profit over scale, specialization over breadth.
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https://authid.ai/wp-content/uploads/2024/04/ABM-logo-white.svg
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Biometric Authentication | Passwordless Authentication
Learn everything about biometric authentication & passwordless authentication from top biometric authentication experts at authID
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About ipsidy.com
Learn everything about biometric authentication & passwordless authentication from top biometric authentication experts at authID
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Technology Stack
ipsidy.com uses 21 technologies across their website including UserWay, Google Fonts, Okta, and more.
Accessibility
UserWay
Fonts
Google Fonts
Authentication
Okta
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Traffic & Audience
ipsidy.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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