In the heart of Brussels, a 185-person organization is quietly executing a digital transformation that most tech startups would envy. IrisCare isn't a VC-backed unicorn—it's the Brussels social security agency, and it's proving that public infrastructure can outperform private sector digital experiences.

"When citizens type 'iriscare' directly into their browser, they're not searching for alternatives—they're returning to a service they trust."

The multilingual reality is where IrisCare truly shines. Their top keywords span Dutch ('gebruiksruimte brussel') and French ('heures de formation obligatoire'), reflecting Brussels' bilingual mandate. This isn't just translation—it's cultural infrastructure. While global tech struggles with localization, IrisCare's 83.4% traffic from undefined markets suggests they're serving the entire Brussels region seamlessly.

• Direct traffic at 34% indicates exceptional user retention and brand recall
• WordPress core with specialized plugins balances security with rapid deployment
• Multilingual by design, not as an afterthought—critical for public service
• Zendesk integration shows commitment to real human support, not just chatbots