ironman.com
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Ironman.com: The Digital Backbone of a $265M Fitness Empire
How a legacy brand dominates endurance sports through digital dominance and community power
Ironman.com isn't just a website—it's the digital command center for a global endurance sports empire. With 1.5M monthly visitors and 5.3M backlinks, it's the ultimate funnel for converting casual fans into committed athletes.
"They don't sell races—they sell transformation. The website is the gateway drug to becoming an IRONMAN."
The Community Engine
With 60% social traffic and 5M+ backlinks, Ironman.com operates as a community hub rather than a transactional portal. The site leverages user-generated content, club registrations, and social proof to create a self-reinforcing ecosystem where every visitor becomes a potential brand ambassador.
The SEO Juggernaut
Dominating keywords like 'ironman' (87K monthly) and 'ironman 70.3' (19K monthly), the site captures intent at every stage of the awareness funnel. The 56% organic traffic share proves they've built a content moat that competitors can't easily replicate—every race result, training guide, and athlete story compounds their search authority.
What's fascinating is their tech stack—jQuery, Bootstrap, Tailwind CSS—proving they prioritize reliability over bleeding-edge innovation. This isn't a startup chasing shiny objects; it's a scale-up executing fundamentals. The 1.5% Trustpilot rating is the only crack in the armor, suggesting operational friction at the registration/fulfillment layer.
- 1,184 employees driving $265M in revenue—$224K per employee
- Direct traffic at 39% shows exceptional brand recall
- Social presence across 5 platforms with 2M+ combined followers
- Tech stack built for reliability, not flash
The Ironman Paradox
A $265M business with a 1.5-star rating that keeps growing. Proof that in endurance sports, community loyalty trumps operational perfection.
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Traffic & Engagement
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5 keywordsHow is Ironman's SEO?
Open Graph Image
https://www.ironman.com//modules/ironman/im_site_studio/img/ironman-og.png
Meta Tags
Home | IRONMAN
IRONMAN offers world-class triathlon events, training resources, and race details. Start your journey to becoming an IRONMAN athlete today!
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IRONMAN
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Reviews (20)
Nice event and well organized.
Great organization and event.
I attended and ran the 70.3 race in…Denmark
I attended the 70.3 race in Elsinore Denmark taking my wife and 3 kids for a long weekend, fantastic location/people and a great country to visit. Really well organised as Ironman events are and enjoyed it thoroughly as did my family and would have been 5 stars however My issue came up when my wife tried to find my results after using the tracker, i had become invisible and had not competed. For some reason only known to them the open division selection means that you are not included in any results list(seriously why have it). I have run a lot of triathlons over the years and never had this nonsense and its spoiled the experience, this is a be warned. Their response after querying I can see you have chosen the Open division when you register. It is a non-competitive, participatory division which is open to any athlete who cannot or does not wish to participate in a specific gender or age-group division. This means that these athletes will not be able to receive any ranking or any awards for top finishers or be eligible for a slot for the IRONMAN World Championship. This is something we email athletes about in advance and you can change the status until the day before the race. So sadly I can't change your results anymore or get you into the ranking.
Money grabbing and don’t care about participants
Cancelled the swim after everyone had signed their registration so no one could receive a refund even though weather reports continued to improve. The wether and sea were perfect the morning of. They blamed it on swim safety and I spoke to that team and they were just as angry it had been cancelled. They packed up the feed stations early and volunteers left their posts so people were running around unsure of where to go. People deserve so much better than this especially when paying over the odds! You really should be ashamed.
Ableist company who clearly never grew out of the “jock” phase.
This company posted a video on their OFFICIAL TikTok to promote one of their next races and they used a woman with a serious stammer/speech disorder (who puts herself out there on social media to raise awareness) as a “joke” to the entry of their promotion. Looking at the reviews already, the company are rubbish without needing this review. However, see them publicly post an ableist video in a way that they thought would be funny. Vile. You should be ashamed of yourselves.
Bought a pair of swimming shorts
Bought a pair of swimming shorts. Unfortunately they’d fit. Wanted return them. Used their online shop return form 3months and several tries no information. Still at the “review” stage.
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About ironman.com
IRONMAN offers world-class triathlon events, training resources, and race details. Start your journey to becoming an IRONMAN athlete today!
Company Overview
ironman.com Social Media
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Phone Numbers
Technology Stack
ironman.com uses 20 technologies across their website including Font Awesome, Adobe Fonts, Contentful, Drupal, unpkg, jsDelivr, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
CMS
Contentful, Drupal
CDN
unpkg, jsDelivr
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Traffic & Audience
ironman.com receives approximately 1.6M monthly visitors and ranks #30,709 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 2:28 on the site.
The majority of ironman.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ironman.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ironman.com directly at https://ironman.com.