irrijardin.fr
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Irrijardin: The 140-Store French Giant You've Never Heard Of
A €160M revenue home & garden specialist with a digital footprint that doesn't match its scale.
While the world chases digital-first unicorns, Irrijardin quietly commands a €160M empire built on concrete pools and backyard spas. With 140 physical locations across France, this isn't a startup story—it's a legacy giant waking up to digital.
"A €160M company generating only 3,130 monthly website visits is either a massive opportunity or a critical blind spot."
The Brick-and-Mortar Behemoth
Irrijardin's DNA is physical retail. With 140 stores and 562 employees, they've mastered the art of selling pools, spas, and irrigation systems face-to-face. Their €159.5M revenue proves this model works—but the digital storefront feels like an afterthought. The 38% direct traffic suggests customers know exactly where to find them, bypassing search engines entirely.
The Digital Disconnect
Here's the paradox: a home & garden giant with just 3,130 monthly visits. For context, that's smaller than many single-person blogs. Their organic search traffic sits at 52%, but the keywords reveal a fragmented strategy—ranking for brand terms and hyper-specific products like 'bio-uv o'clear 15 système opaque électrolyseur.' They're not capturing broad market intent; they're serving existing customers.
The Trustpilot rating of 3.4/5 from 940 reviews tells a story of operational friction. In an industry where installation, delivery, and maintenance define customer experience, that score suggests a gap between expectation and execution. Yet they persist, powered by a multi-channel social presence across Twitter, YouTube, Facebook, LinkedIn, and Instagram—more platforms than most digital-native brands.
- 140 stores anchor a €160M business that could scale digitally 10x without physical expansion
- 3,130 monthly visits vs. 562 employees—a 0.18% digital-to-employee ratio is dangerously low
- 38% direct traffic indicates strong brand recall but weak acquisition funnel
- 3.4/5 Trustpilot score highlights service gaps in a high-touch industry
The Silent Giant Opportunity
Irrijardin is a €160M company with a €16M digital footprint waiting to be unlocked. The question isn't whether they can scale—it's whether they recognize the digital door is already open.
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Meta Tags
Irripiscine 140 magasins & vente en ligne piscine, spa, arrosage
Découvrez Irripiscine by Irrijardin : spécialiste des piscines, spas, arrosages et accessoires de qualité. Créez votre oasis de détente dès maintenant !
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Reviews (4)
Top service et support
Top service et support
Bon service
Bon service
Bergerac Irrijardin team
The Bergerac team diagnosed the problem with my pool cover quickly and effected the repairs according to my needs, I found them professional and courteous throughout.
Excellente intervention à tous points…
Excellente intervention à tous points de vue. Vous avez une technicienne hors pair à Bollène. Gardez-la précieusement.
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About irrijardin.fr
Découvrez Irripiscine by Irrijardin : spécialiste des piscines, spas, arrosages et accessoires de qualité. Créez votre oasis de détente dès maintenant !
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Technology Stack
irrijardin.fr uses 17 technologies across their website including imgix, Google Fonts, reCAPTCHA, and more.
Media
imgix
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Google Fonts
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reCAPTCHA
Advertising
Microsoft Ads, Facebook Pixel
Customer Support
Zendesk
E-commerce & Payments
Magento
Traffic & Audience
irrijardin.fr receives approximately 3.1K monthly visitors and ranks #5,016,590 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:17 on the site.
The majority of irrijardin.fr's traffic comes from .
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