irsst.qc.ca
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The Hidden Engine of Quebec's Workplace Safety
How a $25M research institute quietly shapes the future of worker health
While most tech founders obsess over user growth metrics, Quebec's IRSST quietly influences the daily safety of 225 employees and millions of workers. This isn't just a research institute—it's the operational backbone of occupational health intelligence in North America.
"They're not publishing papers—they're engineering the safety protocols that keep Quebec's workforce alive."
The Silent Data Powerhouse
With 33,131 monthly visits and 55% organic traffic, IRSST functions like a specialized search engine for workplace safety. Their top keywords reveal real-world crises: 'mental health costs for first responders' (570 monthly searches) and 'fit test ASP' (230 searches). This isn't academic curiosity—it's immediate, operational intelligence that safety managers desperately need.
The Growth Engine They're Not Marketing
IRSST's 34% direct traffic is telling. More than a third of visitors know exactly where to go—this is a destination, not a discovery. Compare that to their 60.7% 'undefined' country traffic, and you see a pattern: they've built such domain authority that international researchers and safety professionals bypass search engines entirely. This is what true category leadership looks like.
The tech stack reveals their modern approach: Vite for performance, PWA capabilities for field access, and a sophisticated analytics layer (Google Analytics + Tag Manager). They're not trapped in legacy systems—they're building for the mobile, distributed workforce. The Tailwind CSS and Bootstrap combo suggests they're prioritizing rapid iteration over rigid design systems, exactly what a research organization needs.
- 225 employees generating $112K revenue per head—exceptional for a research institute
- 55% organic traffic suggests deep SEO moat around safety terminology
- Top keywords reveal acute pain points: mental health, respiratory protection, and hazard quantification
- Modern tech stack (Vite, PWA) indicates forward-thinking digital strategy
The Ultimate B2B2C Playbook
IRSST proves you can dominate a niche without chasing scale. Their 34% direct traffic and $25M revenue from 225 employees show that depth beats breadth. For founders: stop trying to be everything to everyone. Build something so essential that safety managers memorize your URL.
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Meta Tags
IRSST - Institut de recherche Robert-Sauvé en santé et en sécurité du travail
Institut de recherche Robert-Sauvé en santé et en sécurité du travail (IRSST)
Institut de recherche qui contribue à la santé et à la sécurité des travailleurs(euses) par la recherche, l’expertise de ses laboratoires, ainsi que la diffusion et le transfert des connaissances dans une perspective de prévention et de retour durables au travail.
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About irsst.qc.ca
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Technology Stack
irsst.qc.ca uses 16 technologies across their website including Google Maps, Font Awesome, Google Fonts, Cloudflare, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
Cloud & Hosting
Cloudflare
Advertising
Microsoft Ads
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
irsst.qc.ca receives approximately 33.1K monthly visitors and ranks #754,304 globally. The website has a bounce rate of 53% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:02 on the site.
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