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The Invisible Engine of Global Trade
How IRU quietly orchestrates the movement of goods across 100+ countries
While tech founders chase disruption, the International Road Transport Union (IRU) has been quietly governing the backbone of global commerce since 1947. This is the organization that standardizes how trucks move across borders, yet it remains largely invisible to the digital world.
"IRU doesn't sell software—it sells trust. In an industry where a single border delay can cost thousands, standardization is worth billions."
The Standardization Playbook
IRU operates as the ISO of road transport. Their TIR system (Transports Internationaux Routiers) enables customs-cleared trucks to cross 100+ countries without inspection at each border. While tech companies build blockchain solutions for supply chains, IRU has been running a functional, paper-based trust system for 75 years. The irony? Their 'low-tech' approach moves $80B in goods annually while most blockchain pilots remain in testing.
The Traffic Paradox
With 128K monthly visits, IRU's digital footprint seems modest for a global organization. But look deeper: 55% comes from organic search, and 34% direct traffic. This isn't a viral growth story—it's a community of professionals who know exactly where to find them. The top keyword isn't 'shipping' or 'logistics'—it's 'iru' itself. They've built a brand so strong that people search for the organization, not the service.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS. No flashy React frameworks or headless CMS. Their site loads, functions, and serves its purpose without chasing trends. Even their social media is distributed—Twitter, Facebook, LinkedIn, YouTube, Instagram—meeting professionals where they already are, not trying to force them onto a new platform.
- Their 'undefined' top traffic countries (21.9%, 5.0%, etc.) suggest either data tracking issues or a truly global, decentralized audience
- Keywords like 'книжка мпд шаблон заполнения ворд' (Russian TIR carnet template) prove their real-world utility
- A team of 284 people managing global standards is either incredibly efficient or dangerously understaffed
The Unsexy Infrastructure Play
While everyone chases SaaS multiples, IRU proves that boring, essential infrastructure—standardized, trusted, and indispensable—outlasts every tech trend. In road transport, you don't need to be visible; you need to be reliable.
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Open Graph Image
https://www.iru.org/sites/default/files/styles/desktop_2x_736x460/public/2018-07/IRU-social.jpg?h=5ae0bf99&itok=q5Zkc5ll
Meta Tags
IRU | World Road Transport Organisation
The International Road Transport Union (IRU) is the world transport organisation, supporting drivers and transport companies all over the world.
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About iru.org
The International Road Transport Union (IRU) is the world transport organisation, supporting drivers and transport companies all over the world.
Company Overview
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Technology Stack
iru.org uses 18 technologies across their website including YouTube Embed, DoubleClick Floodlight, Twitter Pixel, Matomo, Google Tag Manager, and more.
Video
YouTube Embed
Advertising
DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads +1 more
Analytics & Marketing
Matomo, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards
UI Libraries
DaisyUI
Traffic & Audience
iru.org receives approximately 128.3K monthly visitors and ranks #224,611 globally. The website has a bounce rate of 40% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 1:26 on the site.
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This page provides publicly available information about iru.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit iru.org directly at https://iru.org.