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iSAMS: The Quiet Giant of EdTech
How a 104-person team manages 1,700 schools and $15M in revenue without the hype
While Silicon Valley chases AI unicorns, iSAMS quietly built a school management empire serving 1,700 institutions. This is the infrastructure play that actually works.
"iSAMS proves that boring infrastructure beats flashy consumer apps for sustainable SaaS revenue."
The 104-Person Powerhouse
With just 104 employees generating $15.1M in revenue, iSAMS achieves $145K ARR per employee—exceptional for EdTech. Their lean team structure, led by Head of Development Andrew Williams, suggests deep technical efficiency rather than brute-force scaling. This isn't a 'growth at all costs' startup; it's a precision instrument.
Traffic That Converts
76,978 monthly visits with 53% organic search reveals a powerful bottom-up adoption model. Schools don't buy iSAMS through sales teams—they search for 'isams parent portal' (1,500 monthly searches) and 'isams login' (770 searches). This is product-led growth in its purest form: users searching for solutions, not being sold them.
The tech stack tells a story of pragmatic modernization. jQuery and Bootstrap coexist with Tailwind CSS and core-js. This isn't a team chasing JavaScript framework trends—they're shipping reliable software to schools that prioritize uptime over innovation. Hotjar and Google Analytics show they obsess over user behavior, not vanity metrics.
- Parent portal queries dominate search volume (1,760 combined monthly searches), proving sticky user engagement
- Direct traffic at 36% indicates strong brand recall—schools type 'isams' directly into browsers
- The undefined country traffic suggests either global reach or tracking gaps that need attention
- Core leadership consists of product and project managers, not sales executives—product is the strategy
The Infrastructure Play That Works
iSAMS is building the operating system for modern schools—and doing it without the Silicon Valley circus. For founders and investors, this is a masterclass in vertical SaaS: own a critical workflow, charge for it, and grow through the product itself.
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iSAMS: Leading School Management Information System
Discover iSAMS, a trusted cloud-based school management system for 1,700 schools worldwide, enhancing education and administration.
School Management Information System - iSAMS
Leading school management information system (MIS) with a suite of apps and portals to feed vital information to teachers, parent and students.
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About isams.com
Discover iSAMS, a trusted cloud-based school management system for 1,700 schools worldwide, enhancing education and administration.
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Technology Stack
isams.com uses 21 technologies across their website including PHP, WordPress, AWS CloudFront, Cloudflare, and more.
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
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New Relic, Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
isams.com receives approximately 77.0K monthly visitors and ranks #466,906 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:15 on the site.
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