ismash.com
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The Cheeky Refurb Revolution
How iSmash dominates UK tech repair with 192K monthly visitors
While most tech repair shops operate as one-off services, iSmash built a £52.9M empire by making phone repairs feel like a cheeky rebellion against Apple's repair monopoly. With 192,707 monthly visits and 15,941 Trustpilot reviews, they've turned a mundane service into a cultural phenomenon.
"They're not just fixing phones—they're building a repair empire that makes Apple's 'genius bar' look antiquated."
The Trust Economy
iSmash's 4/5 Trustpilot rating from 15,941 reviews is their most powerful asset. For a £52.9M business, this isn't just social proof—it's a conversion engine. The 60% organic search traffic suggests customers actively seek them out, bypassing Apple's official channels for the 'cheeky refurbs' promise. This isn't a repair service; it's a rebellion brand that happens to fix screens.
Traffic Dominance Strategy
With 192K monthly visits, iSmash captures search volume for 'ismash' (4,780/month) and hyper-specific repairs like 'galaxy s9 screen replacement' (570/month). The 60% organic traffic reveals a sophisticated SEO moat—they're not just bidding on keywords, they're owning the repair narrative. The 32% direct traffic shows brand recall: people don't search for 'phone repair near me'—they search for 'ismash'.
The tech stack tells a story of scalability: jQuery, Slick, and Tailwind CSS suggest a pragmatic, performance-focused approach rather than chasing the latest framework. Their 212 employees aren't just technicians—they're brand ambassadors in 38 locations, delivering the 'express repairs in 30 mins' promise that fuels their growth.
- The 'cheeky refurbs' brand positioning turns a commodity service into a lifestyle choice
- 192K monthly visits with 60% organic traffic shows deep SEO moats, not just ad spend
- 15,941 Trustpilot reviews create an unassailable trust barrier for competitors
- 38 locations across London/UK enables 'express repair' promises that disrupt Apple's weeks-long wait times
The Repair Monopoly They're Building
iSmash isn't competing with Apple—they're making Apple irrelevant for device longevity. With £52.9M in revenue and 192K monthly visitors, they've proven that 'cheeky' can be a billion-pound strategy.
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Home of the cheeky refurbs – iSmash - The home of Cheeky Refurbs
iSmash specialises in repairing phones, tablets & computers including iPhone, iPad, Google Pixel and Samsung Galaxy, in 38 locations across London and UK. Our express repairs take as little as 30 mins, with a lifetime warranty.
iSmash - Home of the cheeky refurbs
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Reviews (20)
What a very rare thing that a company…
What a very rare thing that a company like I-smash replaced my battery for iphone 13 pro max cheaper than local small shops, whilst being an approved repair dealer... Also, if you have phone insurance and make a claim( like i did on my google pixel) be sure to use them as you will "SAVE" on the excess and it will be repaired quicker than sending the mobile into your insurance company.. Great service guys (London bridge) keep it up...
Amazing Customer Service
I feel completed to write a review of my experience of the Edinburgh St James Quarter branch . I had a absolute nightmare long story short i was trying catch a train down south when my samsung fell a victim to liquid damage. Needing a phone for tickets I made my way to the store hoping for a miracle. The member of staff (Jordan i belive sorry if I misheard ) couldn't have been for sympathetic and understanding of the situation. His honesty about the realistic turnaround of my current phone was much appreciated and went out of his way to find the next best used phone that I could use for the time being after I decided I needed to purchase one. He then spent the time and effort in assisting in moving the Sim card and assisting me in setting it up. To have someone go out there way to help like he did was amazing and allowed me to catch my train home .
Visited the iSmash in Chiswick a few…
Visited the iSmash in Chiswick a few days ago, and it was smooth, got a battery replaced and the staff were super friendly.
Great service!
I expected my phone required a new charging port, but it was fixed with a quick clean and service. Saving me after months of magsafe charging. iSmash were really helpful. Recommended!
DISCOUNT TIPS BELOW - London Bridge
TIPS BELOW. My only gripe is inability to book multiple repairs per device on the website, but the service was great. Booking times were very flexible at London Bridge (three staff in small shop in walkway next to M&S to main station), and i had to cancel and rebook to collect my phone as forgot it the first time - they still completed a back and front repair to iphone XR within 1.5h when i returned. obvs, phone looks brand new, but feels more responsive than when new. Tips on stock and 10% disc: 1. check email for 10% disc after leaving a booking in your cart for a day - i missed out on £20 disc. 2. check email for 10% disc if you have more than one device to repair - its received after paying for first order, so need to book subsequent hour at least. 3. check stock is in store by placing specific repair bookings (then cancel and rebook if more than one repair on a device) - i had to settle for a blue back housing instead of black because I only booked the front screen repair and added the back repair as a note in that order (as it instructs).
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About ismash.com
iSmash specialises in repairing phones, tablets & computers including iPhone, iPad, Google Pixel and Samsung Galaxy, in 38 locations across London and UK. Our express repairs take as little as 30 mins, with a lifetime warranty.
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Technology Stack
ismash.com uses 33 technologies across their website including Google Maps, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Traffic & Audience
ismash.com receives approximately 192.7K monthly visitors and ranks #218,699 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:04 on the site.
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