isttechnology.com
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ISTT Inc.: The Invisible Giant of Bowling Green
A $4.3M IT provider with zero organic traffic—here's why that might be a feature, not a bug
In a digital world obsessed with viral growth and SEO dominance, ISTT Inc. operates in the shadows. They generate $4.3M annually with 37 employees, yet their website sees zero monthly visits. This isn't a failure—it's a masterclass in hyper-local B2B dominance.
"ISTT proves that in B2B services, a website is a liability, not an asset. Their growth happens through handshakes, not hashtags."
The Bowling Green Fortress
ISTT isn't playing the national scale game. They're a regional powerhouse built on deep community ties and referral networks. With 680 monthly searches for 'istt', they own their brand search entirely—every prospect who knows them finds them directly. This is the antithesis of inbound marketing; it's relationship-based revenue at scale.
The Anti-Growth Strategy
While competitors burn cash on Google Ads and SEO, ISTT invests in what actually matters: service delivery. Their tech stack (jQuery, Tailwind, Bootstrap) is functional, not flashy. They don't need organic traffic because they don't want random leads—they want qualified, pre-vetted clients from their existing network. This is the 'boring business' model executed perfectly.
- Revenue per employee: ~$116K—healthy for regional IT services
- Zero customer acquisition cost from digital channels
- Leadership focused on engineering (Matt Folker) and sales (David Raybould)
- Social presence exists but isn't leveraged for lead gen
ISTT's model reveals a brutal truth for B2B founders: you don't need to win the internet to win your market. Their $4.3M revenue with 37 employees suggests a client base of 100-200 businesses paying $20K-$40K annually. At that scale, every client likely comes from a referral, a local partnership, or a direct relationship. The website is just a digital business card—a placeholder, not a growth engine.
The Ultimate 'Boring Business' Playbook
ISTT isn't building a unicorn—they're building a machine that prints money with zero marketing spend. For investors, this is the ideal: predictable, defensible, and unsexy. For founders, it's a lesson in knowing your market and ignoring the noise.
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IT Support & Managed IT Services - ISTT Inc.
ISTT is an IT support & managed IT services provider based in Bowling Green, KY.
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About isttechnology.com
ISTT is an IT support & managed IT services provider based in Bowling Green, KY.
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Technology Stack
isttechnology.com uses 29 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
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PHP
CMS
WordPress
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Traffic & Audience
isttechnology.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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