itequality.com
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ITeq: The Salesforce Revenue Cloud Specialist
A 15-person, $1.3M consultancy optimizing revenue operations since 2017
In a sea of generalist Salesforce agencies, ITeq has carved out a specific, lucrative niche: Revenue Cloud consultants. Since 2017, this 15-person firm has quietly built a $1.3M business by solving one of the most complex problems in enterprise software—aligning sales, finance, and operations.
"They aren't just implementing software—they're architecting revenue engines for mid-market companies."
The Niche Strategy
ITeq's traffic reveals a telling pattern. While their brand searches ('itequality') hover at 90 monthly visits, their content targets high-intent, commercial keywords like 'what is CPQ' (1,290 monthly searches) and 'does revenue cloud include CPQ' (180 searches). This isn't accidental—it's a deliberate strategy to capture businesses in the research phase of a complex purchase.
The Team Dynamic
With just 15 employees, ITeq operates like a specialized surgical unit. Founder Jack Allen brings the architectural authority as a Salesforce Architect, while COO Tanya Armstrong ensures operational discipline. Senior Consultant Coraliz Dereta adds a crucial UX/UI layer to CPQ implementations—rare for technical consultancies. This tight-knit structure allows them to punch above their weight in deal size.
The tech stack tells a story of modern efficiency. They use Vite for fast builds, Tailwind CSS for rapid UI development, and Swiper for interactive demos. This isn't legacy code—ITeq runs a lean, contemporary stack that mirrors the agility they promise clients. Their social presence is active but focused, with LinkedIn serving as the primary channel for B2B credibility.
- Revenue Cloud specialists since 2017—early adopters with deep expertise
- Content strategy targets high-commercial-intent keywords, not just brand traffic
- Lean team structure (15 people) enables high-margin, focused engagements
- Founder-led sales with technical authority (Jack Allen is a Salesforce Architect)
The Quiet Specialist Wins
ITeq proves that in enterprise services, depth beats breadth. While they'll never be a household name, they've built a sustainable, high-margin business by owning a specific slice of the Salesforce ecosystem that drives real revenue for clients.
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Salesforce Revenue Cloud Consultants | ITeq
Salesforce Revenue Cloud Consultants since 2017, ITeq has helped businesses optimize operations, boost engagement, and increase revenue.
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About itequality.com
Salesforce Revenue Cloud Consultants since 2017, ITeq has helped businesses optimize operations, boost engagement, and increase revenue.
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Technology Stack
itequality.com uses 20 technologies across their website including HSTS, PHP, WordPress, and more.
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HSTS
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PHP
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WordPress
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
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Salesforce
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Traffic & Audience
itequality.com receives approximately 1.4K monthly visitors and ranks #10,906,692 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:32 on the site.
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