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Iterpro: The Sports Intelligence OS
How a lean 19-person team built the data backbone for elite football clubs
While sports tech giants chase consumer hype, Iterpro quietly built the mission-critical operating system for elite clubs. This isn't another flashy dashboard—it's the invisible infrastructure powering decisions at Al Qadsiah and Ettifaq.
"Iterpro doesn't sell analytics—it sells organizational clarity. That's why clubs pay for it."
The 19-Person Powerhouse
With just 19 employees, Iterpro generates $1.6M in revenue—thats $84K per employee. This is a classic bootstrapped efficiency play, not a VC-funded rocket ship. The founders (Marco Savino and Piercarlo Serena) built a product so sticky that clubs like Al Qadsiah FC drive 6,540 monthly searches just for their name. The platform has become so essential that performance directors search for it by name, not by category.
The SEO Trojan Horse
Iterpro's traffic strategy is surgical. They rank #1 for high-intent terms like 'head of performance' (370 monthly searches) and 'head of performance in football' (30 searches). But here's the kicker: their direct traffic is 33%—nearly matching organic. That means decision-makers are bookmarking iterpro.com and coming back daily. This isn't discovery traffic; it's dependency traffic.
The tech stack reveals their priorities: jQuery, Bootstrap, and Ant Design suggest a focus on reliability over flash. They're not chasing Web3 or AI hype—they're building stable, enterprise-grade workflows. Hotjar integration shows they obsess over user experience, while Lazy Loading proves they care about performance in bandwidth-constrained stadium environments.
- Their 'Sports Intelligence Platform' is actually a workflow OS—connecting medical, performance, and coaching staffs
- They don't compete on AI buzzwords; they compete on integration depth
- The pricing page is gated, indicating enterprise sales motion
- LinkedIn shows they're hiring—growth mode despite macro headwinds
The Quiet Monopoly Play
Iterpro is becoming the Salesforce for sports operations—one club, one workflow, one integration at a time. They don't need to be loud when their users are addicted.
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Iterpro - The most advanced Sports Intelligence Platform
Streamline workflows, enhance performance, and centralize data for any sports organization. One platform for efficient team operations and insights.
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About iterpro.com
Streamline workflows, enhance performance, and centralize data for any sports organization. One platform for efficient team operations and insights.
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Technology Stack
iterpro.com uses 19 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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PHP
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WordPress
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HubSpot
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WooCommerce
Traffic & Audience
iterpro.com receives approximately 6.6K monthly visitors and ranks #3,026,958 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:11 on the site.
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This page provides publicly available information about iterpro.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit iterpro.com directly at https://iterpro.com.