9:41
itslearning.com
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itslearning.com

27 technologies
VerifiedVisit9.0M/mo$5M4227 Tech23 Leads
Deep Dive

The 42-Person Powerhouse Owning Education

How itslearning dominates with 9M monthly visits and a 71% direct traffic moat

While edtech giants chase AI hype, a Norwegian LMS quietly commands 9 million monthly visits with a 71% direct traffic fortress. Itslearning isn't just another LMS—it's the operating system for millions of students who don't need a search engine to get to class.

8.96M
monthly visits
#5,666
global rank
71%
direct traffic
1.85M
backlinks

"Direct traffic is the ultimate moat in education—students and teachers bookmark you, not Google you. Itslearning built a fortress."

The 42-Person Empire

With just 42 employees and $4.7M in revenue, itslearning achieves a staggering $112K revenue per employee. This lean operation outperforms bloated competitors by focusing on a simple truth: teachers don't want features, they want reliability. The platform's 71% direct traffic proves they've achieved product-market fit that feels like muscle memory for educators.

The Direct Traffic Dominance

Organic search is only 16% of their traffic—a counterintuitive strength. While competitors fight for SEO keywords, itslearning's users type 'itslearning' directly into browsers. This isn't marketing; it's habit formation. The brand has become a verb in education, much like Google did for search.

The tech stack reveals a pragmatic approach: jQuery and Bootstrap alongside modern tools like Vite and Tailwind CSS. They're not chasing shiny objects—they're shipping. The 1.85 million backlinks are natural byproducts of institutional adoption, not SEO campaigns. This is infrastructure, not marketing.

  • 71% direct traffic indicates true product stickiness in education
  • 42 employees managing 9M monthly visits shows extreme operational efficiency
  • 1.85M backlinks suggest massive institutional adoption across schools
  • 2.3/5 Trustpilot rating reveals the brutal reality of enterprise education software
Chasing AI buzzwords or trendy features
Focusing on reliability over innovation
Spending heavily on performance marketing
Relying on organic institutional adoption
Building complex, bloated platforms
Keeping the product simple enough for teachers to love

Infrastructure Beats Hype

Itslearning proves that in education, being the default beats being the best. With 9M monthly visits and a 71% direct traffic fortress, they've built a moat that AI startups can't cross with features alone.

What tech stack does Itslearning use?

35 detected
Security1
Backend Frameworks1
Cloud & Hosting1
Translation1
Marketing Automation1
Customer Support1
E-commerce & Payments3
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries5
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
H
HubSpot
H
HubSpot
A
Analytics Service
T
Tracking Pixel
G
Google APIs
G
Google Static

How much traffic does Itslearning get?

Traffic & Engagement

10.4M
Monthly Visits
-27.6%
6.5
Pages/Visit
7:22
Avg. Duration
23%
Bounce Rate
Monthly Traffic Trend-19%
12.8M
Oct 2025
Oct
14.3M
Nov 2025
Nov
10.4M
Dec 2025
Dec

Rankings

#5,464
Global Rank
#133
Sweden Rank
Education
Category

Backlinks & Authority

1.9M
Backlinks
6.9K
Ref. Domains
59
Authority Score
Low
Penalty Risk
Backlinks Trend-26%
2.5M
Jul 2025
Jul
2.2M
Aug 2025
Aug
2.0M
Sep 2025
Sep
1.9M
Oct 2025
Oct
1.9M
Nov 2025
Nov
1.9M
Dec 2025
Dec

Search Traffic

Organic
899.1K
Paid
4.1K

Top Organic Keywords

#1itslearning
74,000 vol52.8%
#1its
9,900 vol7.1%
#1itslearning logga in
6,600 vol4.7%
#1its learning login
6,600 vol4.7%
#1itslearning login
6,600 vol4.7%

Where is Itslearning's audience located?

🇸🇪Sweden25.6%
🇩🇪Germany22.8%
🇩🇰Denmark14.5%
🇳🇱Netherlands14.2%
🇳🇴Norway9.3%

Who competes with Itslearning?

Device Distribution

Desktop54.5%
Mobile45.5%

What keywords does Itslearning rank for?

5 keywords
1itslearning93.9K vol$1.10
2its140.6K vol$0.94
3its learning7.3K vol$1.12
4itslearning mv1.8K vol$1.19
5itslearning hb1.6K vol$1.21

How is Itslearning's SEO?

Meta Tags

title38 chars

itslearning Learning Management System

description139 chars

itslearning is a Learning Management System (LMS) that teachers, students and parents love. Learn how the platform helps improve education.

languageEN

H1 Tags

h1An LMS designed for teaching

Schema Types

Organization

Who works at Itslearning?

Loading leads...

What do customers think of Itslearning?

itslearning

itslearning

2.3
6 reviews
✓ Claimed

Categories

Software Vendor#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
2/24/2023

Contact Information

Address:
Edvard Griegs vei 1
Bergen, NO

Reviews (1)

Filter by rating:
Luka
9/1/2025
🇳🇱 Netherlands1 reviewsOrganicUnverified
Experience date: 9/1/2025
I can't find things on here.

It's too hard to navigate. If my teacher puts something on the app, usually i cant find it. Only with the help of my classmates. So the layout could be better.

Frequently Asked Questions about Itslearning

What is Itslearning's Revenue?
Itslearning generates approximately $5M in annual revenue. With 42 employees, that's $112,000 per employee.
What does Itslearning do?
itslearning is a Learning Management System (LMS) that teachers, students and parents love. Learn how the platform helps improve education.
How fast is Itslearning growing?
Itslearning has declined by 27.6% in the last 6 months according to traffic data.
How do people interact with Itslearning?
When visiting Itslearning, visitors view an average of 6.5 pages per visit, and spend around 7:22 on the site, and the bounce rate is 22.9%.
How do people find Itslearning?
9.5M people (91%) visit Itslearning directly. 899.1K (9%) find them through organic search. 4.1K (0%) come through paid advertising.
Who uses Itslearning?
Itslearning's top market is Sweden with 2.7M visitors (25.6%). Germany is 2nd with 2.4M (22.8%). Denmark is 3rd with 1.5M (14.5%).
What technologies does Itslearning use?
Itslearning uses 27 technologies across their website including Fonts, Security, Backend Frameworks. Key technologies include Font Awesome, Google Fonts, HSTS, Laravel.
Who are Itslearning's competitors?
Itslearning's main competitors include Canvas, Schoology, Moodle, Teams, Instructure. These companies operate in similar markets and compete for the same customer base.
What do customers think of Itslearning?
Itslearning has a Trustpilot score of 2.3 out of 5 (2 stars) based on 6 customer reviews.

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About itslearning.com

itslearning is a Learning Management System (LMS) that teachers, students and parents love. Learn how the platform helps improve education.

Company Overview

itslearning.com
Website
science_and_education
Industry
#5,666
Global Rank
9.0M
Monthly Visitors
27
Technologies
23+
Employees

Contact itslearning.com

Technology Stack

itslearning.com uses 27 technologies across their website including Font Awesome, Google Fonts, HSTS, Laravel, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS

Backend Frameworks

Laravel

CMS

Squarespace, Webflow

Cloud & Hosting

Cloudflare

Translation

Weglot

Traffic & Audience

9.0M
Monthly Visits
19%
Bounce Rate
6.5
Pages/Visit
5:19
Avg. Duration

itslearning.com receives approximately 9.0M monthly visitors and ranks #5,666 globally. The website has a bounce rate of 19% with visitors viewing an average of 6.5 pages per visit. Users spend an average of 5:19 on the site.

The majority of itslearning.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is itslearning.com?
itslearning is a Learning Management System (LMS) that teachers, students and parents love. Learn how the platform helps improve education.
How much does itslearning.com cost?
You can view itslearning.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does itslearning.com use?
itslearning.com uses 27 technologies including Font Awesome, Google Fonts, HSTS, and 21 more. View the full tech stack analysis above.
How do I contact itslearning.com?
You can contact itslearning.com through their contact page.
What are itslearning.com's social media accounts?
itslearning.com is active on youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is itslearning.com hiring?
Check itslearning.com's careers page for current job openings and opportunities. The company has 23+ known employees.
How popular is itslearning.com?
itslearning.com receives approximately 9.0M monthly visitors and ranks #5,666 globally. Traffic is declining by 24.3% month-over-month.

Related Searches

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This page provides publicly available information about itslearning.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit itslearning.com directly at https://itslearning.com.