9:41
moodle.com
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moodle.com

17 technologies
VerifiedVisit613.4K/mo$67M37417 Tech
Deep Dive

Moodle: The Open Source LMS Giant

How a 374-person team powers millions of learners while challenging proprietary edtech

In a world dominated by closed, expensive learning platforms, Moodle stands as a defiant open-source giant. With 374 employees generating $66.5M in revenue, it proves that community-driven software can scale globally without venture capital dependency.

613K
monthly visits
51%
organic search traffic
374
employees
$66.5M
annual revenue

""Moodle isn't just an LMS—it's a movement that democratizes education technology while quietly outpacing VC-funded competitors.""

The Power of Open Source Economics

Moodle operates with remarkable efficiency. With only 374 employees serving a global user base, their revenue-per-employee ratio of $178,000 rivals many SaaS companies. Unlike venture-backed competitors burning cash, Moodle's $7.4M funding history suggests sustainable growth fueled by community contributions and enterprise licensing, not investor pressure.

Traffic That Defies Conventional Wisdom

Despite ranking #94,268 globally (not top-tier), Moodle commands 613K monthly visits with 51% coming from organic search. This organic dominance—driven by the single keyword 'moodle' with 1.4M monthly searches—reveals a brand so strong that users type it directly rather than searching for 'best LMS.' The 33% direct traffic confirms this.

The Trustpilot rating of 2/5 from 28 reviews is telling. For open-source software, this likely reflects the complexity of self-hosting rather than product quality. Moodle's strength isn't in out-of-the-box simplicity—it's in infinite customization for institutions that need control.

  • Dominates search with 1.4M monthly 'moodle' queries—brand loyalty is their moat
  • 51% organic traffic proves SEO is a core competency, not an afterthought
  • Backlink profile of 179M links shows massive domain authority
  • Revenue model balances open-source ethos with enterprise services
No flashy AI features or slick UI out-of-the-box
Total control over data and customization
Requires technical expertise to deploy and customize
No vendor lock-in—export your entire platform anytime
2/5 Trustpilot rating signals user experience friction
Proven at scale: powers education for millions globally

The Anti-Startup That Wins

Moodle's $66.5M revenue with 374 employees proves you don't need VC funding or 10x growth to build an enduring edtech empire. Sometimes, community beats capital.

What tech stack does Moodle use?

21 detected
Security1
Programming Languages1
Cloud & Hosting1
Privacy & Consent1
Customer Support1
E-commerce & Payments1
Web Standards1
JavaScript Libraries2
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
I
Intercom
I
Intercom

How much traffic does Moodle get?

Traffic & Engagement

308.2K
Monthly Visits
-30.7%
2.1
Pages/Visit
4:10
Avg. Duration
68%
Bounce Rate
Monthly Traffic Trend-51%
631.7K
Oct 2025
Oct
444.9K
Nov 2025
Nov
308.2K
Dec 2025
Dec

Rankings

#128,511
Global Rank
#127,018
United States Rank
Distance Learning
Category

Backlinks & Authority

179.1M
Backlinks
52.8K
Ref. Domains
53
Authority Score
Low
Penalty Risk
Backlinks Trend+13%
158.8M
Jul 2025
Jul
160.0M
Aug 2025
Aug
159.9M
Sep 2025
Sep
163.1M
Oct 2025
Oct
169.3M
Nov 2025
Nov
179.1M
Dec 2025
Dec

Search Traffic

Organic
554.7K
Paid
7.7K

Top Organic Keywords

#8lms
135,000 vol8.4%
#1moodle lms software
6,600 vol4.2%
#5moodle
135,000 vol3.5%
#1moodle lms
5,400 vol3.5%

Where is Moodle's audience located?

🇺🇸United States16.4%
🇩🇪Germany7.2%
🇮🇳India5.6%
🇮🇹Italy5.3%
🇫🇷France4.5%

Device Distribution

Desktop45.6%
Mobile54.4%

What keywords does Moodle rank for?

5 keywords
1moodle1.4M vol$1.24
2lms655.9K vol$1.22
3moodle lms5.3K vol$4.29
4moddle29.3K vol$1.21
5moodle login14.9K vol$0.64

How is Moodle's SEO?

Open Graph Image

OG Image preview
og:image

https://moodle.com/wp-content/uploads/2022/11/Moodle_SocialSharingImage_1200x630px.png

Meta Tags

title58 chars

Online Learning With The World's Most Popular LMS - Moodle

description148 chars

Teach & learn better with Moodle: the best and most popular LMS for online teaching and learning management in K-12, higher education, and workplace

languageEN-GB

H1 Tags

h1Online learning, delivered your way

Schema Types

Unknown

Who works at Moodle?

Loading leads...

What do customers think of Moodle?

Moodle

Moodle

2.0
28 reviews
✓ Claimed

Categories

University#undefinedSchool#undefinedVocational College#undefinedHigher Secondary School#undefinedEducational Institution#undefinedCollege#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
4/9/2020

Contact Information

Address:
PO Box 303
West Perth, AU

Reviews (14)

Filter by rating:
AJK1995Verified
5/7/2025
🇬🇧 United Kingdom23 reviewsOrganicUnverified
Experience date: 5/7/2025
Best social media company in the whole…

Best social media company in the whole wide world 🌍 Meghan who set up this company is a close personal friend of mine. We first met working in Fenwick’s of Newcastle (a department store 🏬 in Newcastle).

Luz Berenice Lopez Hernandez
5/3/2023
🇲🇽 Mexico2 reviewsOrganicUnverified
Experience date: 5/3/2023
MOODLE is easy to configure

MOODLE is easy to configure, and user-friendly, very intuitive with many options for gamification.

TasosGR16Verified
2/6/2022
🇬🇷 Greece21 reviewsOrganicUnverified
Thumbs up!

Good, simplistic and fast!

Burl Centemero
10/13/2025
🇪🇸 Spain3 reviewsOrganicUnverified
Experience date: 7/13/2025
Useful, but frustrating sometimes

I use Moodle on and off for courses. It’s great that it supports a lot - quizzes, forums, file uploads, group work. When it works, having everything in one place is really handy. But there are some annoying bits. The interface feels old and confusing, especially after updates. Menus hide what you need, and simple tasks like uploading files or grading take too many clicks. On mobile, it’s even slower and clunky. Notifications can be delayed or sometimes don’t come at all. And if your internet is slow, Moodle gets sluggish. Sometimes it’s hard to tell what’s done and what isn’t because navigation isn’t obvious. Overall, Moodle gets the job done, but it’s not smooth. If you have patience and don’t mind little frustrations, it works. For frequent use, it could definitely be much better.

G. Weck
12/4/2024
🇩🇪 Germany2 reviewsOrganicUnverified
Experience date: 12/4/2024
Versatile, but mediocre customer experience

We are a learning institution, that uses Moodle every day since the last 8 years. Moodle is a good platform with many important and intuitive functions, but after they performed a major update there were many beginners mistakes: 1. Every time you change something - and that is what we do a number of times a day, the cursor jumps to the top of the page, which is just a pain, as you will have to scroll all the way back down again to the right spot. This was not the case before their major update ca. 2 years ago and could be solved in 5 minutes by a programmer, but they won't do it. I asked about it multiple times and nobody can be bothered. 2. If you need help, you used to be able to send an email to support and usually they got back with you quite timely, but not anymore. I have to chat to an AI and then fill out a web form, which makes it more difficult to add screenshots (you can screenshot from the webform, but it screenshots its own page. did anybody think about that :-( ). 3. Sometimes links go awry. At the moment we cannot work with Moodle to onboard our students, because the links are all messed up. Every link I click lands in at the wrong page. We cannot work and the messages I sent through their fantastic AI and web form will be answered in 48 hours apparently. That is 48 hours without being able to work. Pros: you don't have to host the platform yourself Cons: you are at the mercy of these people

Frequently Asked Questions about Moodle

What is Moodle's Revenue?
Moodle generates approximately $67M in annual revenue. With 374 employees, that's $177,800 per employee. The company has raised $7M in total funding.
What does Moodle do?
Teach & learn better with Moodle: the best and most popular LMS for online teaching and learning management in K-12, higher education, and workplace
How fast is Moodle growing?
Moodle has declined by 30.7% in the last 6 months according to traffic data. employee count has changed by 7% year over year.
How do people interact with Moodle?
When visiting Moodle, visitors view an average of 2.1 pages per visit, and spend around 4:10 on the site, and the bounce rate is 68.1%.
How do people find Moodle?
554.7K (180%) find them through organic search. 7.7K (3%) come through paid advertising.
Who uses Moodle?
Moodle's top market is United States with 50.5K visitors (16.4%). Germany is 2nd with 22.2K (7.2%). India is 3rd with 17.2K (5.6%).
What technologies does Moodle use?
Moodle uses 17 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, HSTS, PHP.
Who are Moodle's competitors?
Moodle's main competitors include Canvas, WordPress, BlackBoard, Instructure, Edmodo. These companies operate in similar markets and compete for the same customer base.
What do customers think of Moodle?
Moodle has a Trustpilot score of 2.0 out of 5 (2 stars) based on 28 customer reviews.

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About moodle.com

Teach & learn better with Moodle: the best and most popular LMS for online teaching and learning management in K-12, higher education, and workplace

Company Overview

moodle.com
Website
science_and_education
Industry
#94,268
Global Rank
613.4K
Monthly Visitors
17
Technologies

Contact moodle.com

Technology Stack

moodle.com uses 17 technologies across their website including Font Awesome, HSTS, PHP, and more.

Fonts

Font Awesome

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Traffic & Audience

613.4K
Monthly Visits
47%
Bounce Rate
1.9
Pages/Visit
0:38
Avg. Duration

moodle.com receives approximately 613.4K monthly visitors and ranks #94,268 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:38 on the site.

The majority of moodle.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is moodle.com?
Teach & learn better with Moodle: the best and most popular LMS for online teaching and learning management in K-12, higher education, and workplace
What technologies does moodle.com use?
moodle.com uses 17 technologies including Font Awesome, HSTS, and 11 more. View the full tech stack analysis above.
How do I contact moodle.com?
You can contact moodle.com through their contact page.
What are moodle.com's social media accounts?
moodle.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is moodle.com hiring?
Check moodle.com's careers page for current job openings and opportunities.
How popular is moodle.com?
moodle.com receives approximately 613.4K monthly visitors and ranks #94,268 globally. Traffic is declining by 5.4% month-over-month.

Related Searches

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This page provides publicly available information about moodle.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit moodle.com directly at https://moodle.com.