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itsma.com
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itsma.com

16 technologies
VerifiedVisit339/mo$2M2116 Tech
Deep Dive

ITSMA: The Niche Titan of B2B ABM

Why a 21-person team is the authority on Account-Based Marketing

In a world drowning in generic marketing noise, ITSMA doesn't just teach Account-Based Marketing—they defined the playbook. While competitors chase scale, this boutique firm dominates a high-value niche with surgical precision, proving that depth beats breadth every time.

21
Employees
$2.1M
Annual Revenue
42%
Organic Traffic
220
Brand Searches/Month

"They don't just teach ABM—they are the ABM standard."

The Precision Playbook

ITSMA operates in a hyper-specific lane: B2B marketing and sales teams. With just 21 employees and $2.1M in revenue, they've built a profitable, capital-efficient business model. Their traffic data reveals a loyal, intentional audience—42% comes from organic search, and 35% is direct, signaling strong brand recall. This isn't a volume game; it's a value game.

The Accenture Connection

A critical insight: ITSMA's key pages link to Accenture.com. This isn't a standalone blog—it's a strategic arm of a global giant. The 'About' page redirects to Accenture Song, and the privacy policy is hosted on Accenture's domain. ITSMA is likely a specialized practice within Accenture, leveraging corporate backing while maintaining niche authority.

Their keyword strategy is telling. They rank for high-intent, low-volume terms like 'itsma account-based marketing framework' (70 monthly searches) and 'abm course' (150 searches). They aren't competing for the broad, noisy 'abm' term (48,620 searches). This is classic ABM: ignore the masses, engage the few who matter.

  • Niche Dominance: Owns the 'ABM certification' conversation without chasing mass traffic.
  • Corporate Backing: Likely an Accenture subsidiary, combining boutique agility with enterprise resources.
  • High-Intent Traffic: 77% of traffic is either organic or direct, indicating a trained, loyal audience.
No massive scale (339 monthly visits)
Profitable and capital-efficient
No public VC funding
Industry-defining thought leadership
Not a broad marketing platform
Deep trust with a high-value B2B audience

The Quiet Giant of B2B

ITSMA proves that in B2B, authority beats audience size. Their model is a masterclass in focused value creation.

What tech stack does Itsma use?

19 detected
Programming Languages1
Cloud & Hosting1
Privacy & Consent1
Performance1
Web Standards2
UI Libraries1
Tracking & Analytics3
G
Google Analytics
G
Google APIs
G
Google Static

How much traffic does Itsma get?

Traffic & Engagement

339
Monthly Visits
1.0
Pages/Visit
0:00
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
0
Nov 2025
Nov
339
Dec 2025
Dec

Traffic Sources

Search
42%
Direct
35%
Social
6%
Referrals
13%
Email
0%
Paid
2%

Where is Itsma's audience located?

🌍100.0%

What keywords does Itsma rank for?

5 keywords
1itsma220 vol
2abm course150 vol$0.49
3itsma account-based marketing framework70 vol
4learn account based marketing online50 vol
5abm48.6K vol$1.16

How is Itsma's SEO?

Open Graph Image

OG Image preview
og:image

https://itsma.com/wp-content/uploads/2025/11/default_social_sharing_image_1200x1200.jpg

Meta Tags

title60 chars

ABM Training & Certification | Learn Account-Based Marketing

description160 chars

ITSMA helps B2B marketing and sales teams build world-class Account-Based Marketing programs with proven frameworks, certification, training and peer networking

languageEN-US

Schema Types

Unknown

Who works at Itsma?

Loading leads...

What do customers think of Itsma?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Itsma

What is Itsma's Revenue?
Itsma generates approximately $2M in annual revenue. With 21 employees, that's $101,500 per employee.
What does Itsma do?
ITSMA helps B2B marketing and sales teams build world-class Account-Based Marketing programs with proven frameworks, certification, training and peer networking
How fast is Itsma growing?
Itsma employee count has changed by -45% year over year.
What technologies does Itsma use?
Itsma uses 16 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Google Fonts, PHP, WordPress.
Who are Itsma's competitors?
Itsma's main competitors include Scrum.org, Quantiphi, RStudio, Mendix, Jobcase. These companies operate in similar markets and compete for the same customer base.

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What are Itsma's key pages?

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About itsma.com

ITSMA helps B2B marketing and sales teams build world-class Account-Based Marketing programs with proven frameworks, certification, training and peer networking

Company Overview

itsma.com
Website
business_and_consumer_services
Industry
339
Monthly Visitors
16
Technologies

itsma.com Key Pages

Contact itsma.com

Technology Stack

itsma.com uses 16 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Performance

Lazy Loading

Traffic & Audience

339
Monthly Visits
36%
Bounce Rate
1.0
Pages/Visit
0:00
Avg. Duration

itsma.com receives approximately 339 monthly visitors. The website has a bounce rate of 36% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.

The majority of itsma.com's traffic comes from .

Frequently Asked Questions

What is itsma.com?
ITSMA helps B2B marketing and sales teams build world-class Account-Based Marketing programs with proven frameworks, certification, training and peer networking
What technologies does itsma.com use?
itsma.com uses 16 technologies including Font Awesome, Google Fonts, PHP, and 10 more. View the full tech stack analysis above.
How do I contact itsma.com?
You can contact itsma.com through their contact page.
How popular is itsma.com?
itsma.com receives approximately 339 monthly visitors.

Related Searches

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This page provides publicly available information about itsma.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit itsma.com directly at https://itsma.com.