ittybit.com
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Ittybit: The API-First Media Brain
A 5-person team building the intelligent infrastructure for video, audio, and images.
While everyone is racing to build the next flashy AI model, Ittybit is quietly building the pipes. They’re a lean API-first company transforming media files—video, audio, and images—into structured, intelligent data without requiring massive infrastructure. It’s the 'dumb pipes' approach applied to the smartest media.
"They aren't trying to be the next AWS; they're trying to be the next Twilio for media intelligence."
The Developer-First Playbook
Ittybit targets a specific niche: developers and AI agents who need media processing without the overhead. With a tech stack featuring Next.js, Tailwind, and shadcn/ui, they are building for the modern web. Their 7% organic search traffic suggests they aren't relying on SEO hacks but rather solving acute developer pain points. The high direct traffic (42%) indicates strong brand recall among users who have already integrated their APIs.
The 'Undefined' Market
Traffic data shows 100% of visitors coming from 'undefined' regions. This is a double-edged sword. On one hand, it suggests a lack of geographic focus or perhaps privacy-focused users (common with AI tools). On the other, it highlights a massive opportunity for localization. They are currently a global ghost, but the search volume for keywords like 'yolov8' and 'whisper api' proves the demand is there—they just need to capture it.
The company's revenue sits at $0.7M—a healthy number for a team of five. This efficiency ratio suggests high-margin software. They aren't burning cash on growth; they are engineering-led. The absence of a dedicated 'marketing' tech stack (beyond Google Tag Manager) in their detected technologies confirms this. They are building a product that sells itself to the right technical buyer.
- High-Intent Keyword Strategy: Ranking for 'yolov8' (26k volume) and 'deepgram' (80k volume) puts them directly in the path of AI developers.
- Efficient Stack: Using Next.js and PostHog indicates a focus on performance and data-driven product iteration.
- Scalability Promise: The ability to go from 'a few lines of code' to 'millions of uploads' targets the exact pain point of scaling startups.
The Sleeper Hit of the AI Stack
Ittybit isn't a consumer app; it's infrastructure. With $0.7M in revenue and a tiny team, they are proving that in the AI boom, the tools that handle the data pipeline are just as valuable as the models themselves.
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https://webapp.ittybit.net/og-base.png
Meta Tags
Ittybit
Use ittybit's media APIs to store, transform, and get intelligence from your video, audio, and image files. Start with a few lines of code and scale to millions of uploads when you're ready.
Ittybit – scalable media APIs and automations
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About ittybit.com
Use ittybit's media APIs to store, transform, and get intelligence from your video, audio, and image files. Start with a few lines of code and scale to millions of uploads when you're ready.
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Technology Stack
ittybit.com uses 13 technologies across their website including Sentry, Laravel, Cloudflare, and more.
Error Tracking
Sentry
Backend Frameworks
Laravel
Cloud & Hosting
Cloudflare
Analytics & Marketing
PostHog, Google Tag Manager
Web Standards
Twitter Cards, PWA
UI Libraries
DaisyUI, shadcn/ui, Radix UI
Traffic & Audience
ittybit.com receives approximately 430 monthly visitors. The website has a bounce rate of 91% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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